Senior Marketing resume example

• As workstream lead, compared acquisition campaigns using attribution windows, audience overlap, and incremental revenue; recalculated ROI after refunds and agency fees before reallocating the channel budget.
• With responsibility for the review standard, ran creative testing with a stated hypothesis and conversion event, keeping audience and spend comparable; used campaign results to distinguish a stronger message from a cheaper but lower-intent audience.
• Connected campaign spend to qualified conversions using consistent attribution windows; checked tracking events before interpreting channel performance and reallocating the budget.
• Owned a Google Ads campaign test using fixed attribution windows, reduced qualified-acquisition cost by 17% while keeping the same conversion definition.
• Published an analytics readout using campaign holdouts, resolved duplicate conversion events and separated observed lift from seasonality before recommending a budget change.

• Standardized campaign briefs, naming, and postmortems across 4 regions; aligned review standards and decision owners across the participating teams. Working with partner teams, kept the lower-effort process in place after handoff.
• Audited campaign tracking before reporting results, reconciled duplicate conversions across channels, and explained how the attribution window limited the interpretation of return on spend.
• Compared campaign landing pages with the promise in each ad or content placement, corrected inconsistent offers and broken tracking links, and checked the conversion event from a new visitor’s session before resuming spend.

• Built a launch narrative and proof plan with product, sales, and customers; aligned review standards and decision owners across the participating teams
• Built a campaign measurement plan with synthetic spend and conversion records, stated the attribution window and exclusion rules, and checked how duplicate conversions changed the apparent return.
• Compared message variants against the same audience and offer, recorded the decision rule before reviewing results, and wrote a recommendation that distinguished a stronger signal from an inconclusive small sample.
• Owned the simulated campaign analysis using a fixed attribution window, resolved duplicated conversions and completed a sensitivity table separating channel mix from message effects.

Relevant coursework: Financial accounting, statistics, operations management, organizational behavior

• Published an independent campaign note using synthetic funnel data, explaining audience selection, excluded traffic and why an observed conversion change alone does not establish causation.