Senior Content Marketer resume example

• As workstream lead, built a content strategy from sales objections and search intent, using SEO research to choose topics with a clear buyer question; prioritized original examples over multiple pages targeting the same query.
• With responsibility for the review standard, owned writing and distribution for a product education series, tagging email and partner referrals; compared assisted conversion with engaged reading before deciding which content to refresh.
• Built an editorial brief around search intent and expert interviews, verified product claims with subject specialists, and updated internal links after reviewing the published article’s conversion path.
• Owned a content-strategy experiment using audience questions and SEO intent, increased qualified demo starts by 14% on a matched landing-page cohort.
• Published a distribution playbook using campaign tracking, resolved broken conversion attribution and connected each writing brief to its go-to-market audience.

• Introduced quarterly content decay reviews across 180 pages; aligned review standards and decision owners across the participating teams. Working with partner teams, kept adoption moving without creating new support or operating load.
• Audited campaign tracking before reporting results, reconciled duplicate conversions across channels, and explained how the attribution window limited the interpretation of return on spend.
• Compared campaign landing pages with the promise in each ad or content placement, corrected inconsistent offers and broken tracking links, and checked the conversion event from a new visitor’s session before resuming spend.

• Repurposed 12 expert interviews into guides, newsletters, and sales assets; aligned review standards and decision owners across the participating teams
• Built a campaign measurement plan with synthetic spend and conversion records, stated the attribution window and exclusion rules, and checked how duplicate conversions changed the apparent return.
• Compared message variants against the same audience and offer, recorded the decision rule before reviewing results, and wrote a recommendation that distinguished a stronger signal from an inconclusive small sample.
• Owned the simulated campaign analysis using a fixed attribution window, resolved duplicated conversions and completed a sensitivity table separating channel mix from message effects.

Relevant coursework: Financial accounting, statistics, operations management, organizational behavior

Editorial planning · Search intent · Content briefs · Content conversion analysis

• Published an independent campaign note using synthetic funnel data, explaining audience selection, excluded traffic and why an observed conversion change alone does not establish causation.