Job Posting End Date: February 25

When you join the team at Unum, you become part of an organization committed to helping you thrive.

Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life’s moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide:

• Award-winning culture

• Inclusion and diversity as a priority

• Performance Based Incentive Plans

• Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability

• Generous PTO (including paid time to volunteer!)

• Up to 9.5% 401(k) employer contribution

• Mental health support

• Career advancement opportunities

• Student loan repayment options

• Tuition reimbursement

• Flexible work environments

All the benefits listed above are subject to the terms of their individual Plans.

And that’s just the beginning…

With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you’re directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today!

General Summary:

This position manages the day-to-day marketing-sales funnel for various demand programs. Responsibilities include monitoring and reporting on lead activity through the funnel for Marketing programs and campaigns. Reporting on and analyzing performance of digital marketing channels with the goal of enhancing and optimizing program performance. Follows the end-to-end lead nurture engine from initial prospect or inforce customer, to qualified account, through to sale. Builds reporting on lead management and dashboards measuring campaign impact on the marketing-sales funnel, for their respective CX priority working team.

Principal Duties and Responsibilities

• In partnership with other key CXO partners, establish feedback loop and build processes that ensure best practices of alignment between marketing and sales.
• Monitor real-time lead activity providing insights for optimization and effectiveness to improve engagement targeting.
• Partner with analytics partners to create attribution models for key audiences from demand generation to lead management.
• Report on trends and insights of lead data through funnel stages in executive reports and dashboards.
• Partner to create overall engagement patterns for marketing programs within CX priority working team to communicate goals and potential engagement paths of leads.
• Support successful delivery for demand programs by ensuring campaign workflows, assets, and tracking adhere to standard process and procedures within our tech stack.
• Assess and analyze lead activity from multiple program to inform holistic impact of marketing’s demand generation efforts
• Able to assemble reports and present results in a way that easily demonstrates how programs and properties are performing against enterprise goals and results.
• Deliver performance readouts to CX priority working teams to inform progress of program effectiveness.

Job Specifications

• 4-year college degree required
• 5+ years of Marketing experience with an emphasis on funnel reporting and analytics, and lead generation processes.
• A high degree of initiative, creativity and problem-solving skills will be expected.
• Able to convert datapoints into actionable items
• Ability to quickly combine diverse datasets to build clear, concise reports
• Strong understanding marketing-sales funnel metrics, and how they can be analyzed
• Experience in managing reporting/metrics collection and analysis in relevant systems.
• Proficient in Salesforce and Marketing automation platforms (Salesforce, Marketo preferred)
• Experience working in business intelligence platforms preferred (Qlikview, Tableau, etc)
• Knowledge and/or experience of SQL preferred.
• Proficiency in Excel and PowerPoint
• Strong interpersonal skills, ability to work with and support cross functional teams.

~IN1

Unum and Colonial Life are part of Unum Group, a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga, TN, with international offices in Ireland, Poland and the UK, Unum also has significant operations in Portland, ME, and Baton Rouge, LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia, SC, with over 40 field offices nationwide.

Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.

The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description, actual pay will be based on skill, geographical location and experience.

$63,500.00-$120,000.00

Additionally, Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health, vision, dental), insurance benefits (short & long-term disability), performance-based incentive plans, paid time off, and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans.

Company:

Unum