Job Summary

Join our Consumer Bank Marketing Engagement & Communication team as an Associate Senior within the Branch Engagement pillar, where you will have the opportunity to develop and manage key retail marketing initiatives. This role offers a chance to contribute to campaigns that increase retention, financial health, and digital adoption across the Consumer Bank, as part of a rewarding and dynamic work environment.

As an Associate Senior in our Branch Engagement & Communication team, you will thrive in a creative environment and enjoy managing the end-to-end creative. This role will lead the execution of engagement marketing programs supporting our 5,000 retail branches, partnering closely with our marketing strategy team. Initiatives will span multiple channels and will support our banking leadership pillars of advice, security, and convenience. This role offers the chance to demonstrate strong project management skills, work collaboratively with many business partners, and thrive in a fast-paced, always-changing work environment.

Job Responsibilities

• Manage the end-to-end creative development and execution of branch-based marketing campaigns ensuring initiatives are on-strategy, on time and within budget parameters
• Collaborate with marketing strategy partners to define scope, strengthen campaign strategy, oversee the development and delivery of targeted and local marketing programs to drive awareness, build loyalty, and connect with the community
• Effectively and efficiently work within multiple systems and processes throughout creative development to ensure the proper approvals and controls required for a successful launch are completed
• Contributing innovative and creative ideas as well as channel best practices
• Think critically and make recommendations to optimize campaigns to improve results, efficiencies and reduce costs
• Lead projects with greater independence and judgment, not just follow established procedures
• Provide advice and support across teams, helping to execute against broader department goals
• Spot and address information gaps, and escalate or resolve complex problems before they become roadblocks
• Contribute to ongoing improvement of internal processes to drive operational efficiencies, and speed to market across projects
• Manage deliverable expectations and deadlines
• Work across multi-functional teams, including Brand, Operations, Controls, and Legal/Regulatory

Required Qualifications, Capabilities and Skills:

• 5+ years experience in a marketing campaign execution role
• Ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• Proactive mindset when problem solving and creating new solutions
• Strong relationship development and negotiating skills; ability to earn respect and trust among internal and external business partners and team members
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Creative and innovative mindset with a focus on constant improvement
• Excellent written and oral communication skills

Preferred Qualifications, Capabilities and Skills:

• Undergraduate degree in Marketing/Communications or related field
• Prior experience marketing financial products and services is a plus