About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

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Responsibilities

About the Team:

Tik Tok's Content Partnerships team is responsible for accelerating the growth of our top global media accounts by developing strong, executive level relationships, strategic partnerships, landing core platform narratives, securing incremental growth (primarily content but in alignment with media, marketing, GBS teams) and providing best in class service.

About The Role:

Partnerships and Strategy Manager (Lifestyle & News) will report into the Head of Lifestyle & News team. The team develops and nurtures high level relationships with publishers across NA and globally, whilst securing incremental growth in content and delivering clear and attributable value back to publishers in order to improve partner ROI. This role will be primarily responsible for analysing global lifestyle and news publishers' content performance on Tik Tok, providing strategic recommendations, and helping to manage publishers (NA + Global) on a day-to-day basis using data. The candidate should have a deep understanding of short-form, user-generated content landscape including account management, content strategy, data and performance analysis and knowledge of Tik Tok and the social media landscape.

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This is a global role with a comprehensive scope: seasoned communication, data and analytics, and strategy skills, proven industry experience and understanding of Tik Tok's positioning versus competitors.

Responsibilities- Identify emerging content areas and partner relevant cross-functional stakeholders to build approaches, while also refining frameworks for approaches programs, in order to drive business goals and scaled content impact for Tik Tok and our partners- Channel partners' business needs and priorities into opportunities to unlock strategic incremental growth opportunities and product innovation- Identify blockers using data and propose solutions; demonstrate a deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities- Develop and execute central content strategy and relationship management for corresponding partner stakeholders- Co-manage partners' content portfolio by working closely with Product, Creator, Ad Sales, Business Development teams and other cross-functional stakeholders to develop and execute publisher strategy based on company priorities Qualifications

Minimum Qualifications:

• Our ideal candidate has experience across media, data, partnerships, and strategy, as well as experience working with product teams

• Deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities

• Strong ability with industry stakeholders, senior leadership, and cross-functional stakeholders to steer complex projects with exemplary organizational, communication, and interpersonal skills

• Understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick-off projects to serve core business priorities

• Creative approach to partnership structures (in working with Business Development) that fully appreciates the unique value Tik Tok creates for our L&N partners and ability to sell this narrative and value prop

• Ability to navigate ambiguity with a problem-solver's mindset to drive strong execution in a fast-paced environment

• Bachelor degree required

• Preferred Qualifications

• Understanding of local business dynamics with intellectual curiosity to dive deeper into key issues versus accepting a cursory understanding of the marketplace

• Experience with product preferred

• MS/MA/MBA and/or content platform experience considered a plus

Job InformationFor Pay Transparency Compensation Description (annually)

The base salary range for this position in the selected city is $110223 - $202667 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY

Job ID: Tik Tok-7551545573213702407

Employment Type: OTHER

Posted: 2025-12-02T20:18:04
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

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