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Tik Tok

Platform Campaign Analysis & Management Specialist, Integrated Marketing (Thailand E-Commerce)

1 week ago• Bangkok, Thailand
Viewed on February 1, 2026
Apply on company site

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

• Size: 5001-10000 employees
• Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile:

Responsibilities:

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to Tik Tok Shop's success in SEA.

Roles & Responsibilities:

Data Projection and Analysis:

• Conduct the user, platform, and campaign analysis to identify the key campaign improvement areas, e.g., user awareness, user conversion, revenue and cost optimization, and profitability, and provide recommendations and innovative solutions to improve platform campaign performance
• Responsible for end-to-end campaign performance management, including setting the campaign target, analyzing campaign performance, and evaluating the campaign improvement plan
• Evaluate the campaign target serving various platform objectives, including return on investment and campaign net profit/loss

1. Campaign Management:

• Responsible for conceptualizing, developing, and executing marketing campaigns, based on the your provided recommendation
• Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns

1. Cross-Functional Collaboration:

• Collaborate and coordinate across stakeholders, including campaigns, channel marketing, platform operations, product, and sales teams to ensure alignment of marketing communication plans with promotion details and implementation timeline
• Collaborate with the design team and external agencies for creative development and content creation that align with marketing key messages
• Cooperate with relevant marketing channel owners and analytics teams to report and provide insights on channel performance and propose action plans for future improvements

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Minimum Qualifications:

• Bachelor's degree with at least 2 years of experience in e-commerce, or mobile platform companies.
• Excellent campaign planning and project management skills
• Good at numerical and analytical skill
• High adaptability to the agile and fast-paced e-commerce business
• Strong executive ability, communication ability, and pressure resistance

Preferred Qualifications:

• Experience of performing platform, brand, or campaign analysis using SQL/Tableau
• Experience of owning a comprehensive marketing campaign from analysis to execution is a plus
• Keen user product awareness, familiar with domestic and foreign strong interactive products, like to understand and accept new things, have a wide range of interests, and are sensitive to marketing hotspots

Client-provided location(s): Bangkok, Thailand Job ID: Tik Tok-7597433181726787893Employment Type: OTHERPosted: 2026-01-21T19:57:44Apply on company site

Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Tik Tok.
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• 02:18Working at Tik Tok- Get Ready With Ali01:20Tik Tok Client Provided Video 100:33Client Provided Video 2 - Tik Tok02:07Working at Tik Tok
• Limitless Possibilities01:41Working at Tik Tok
• Women's Community01:31Working at Tik Tok
• Women's Empowerment01:45Working At Tik Tok
• BLXCK01:27Working at Tik Tok
• Diversity, Equity and Inclusion with BLXCK
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