Responsibilities

The GMPT Design Systems team builds Keystone, Tik Tok Monetization's robust and award-winning design system. Our mission is to elevate design quality and accelerate productivity across products serving Advertisers, Creators, and end users - ultimately driving business growth and helping users achieve ambitious goals.

We define and deliver the core foundations of design: color, typography, icons, illustrations, components, patterns, and guidelines. These foundations support visual, interaction, creative, and motion design across all monetization surfaces. Our work ensures that every product experience is delightful, effective, and globally trusted.

To maximize impact, we go beyond building the system - we empower teams to use it effectively through education sessions, online courses, and ongoing hands-on support.

In this role, you will:

• Shape the vision, roadmap, and governance of the Keystone Design System to ensure it meets evolving product and organizational needs.
• Design scalable, accessible, and reusable components and patterns that support consistency and usability across Tik Tok Monetization products.
• Build and maintain well-structured, high-quality Figma libraries with tokens, components, and design assets that empower product teams to work efficiently.
• Clearly articulate design decisions, create usage guidelines, and contribute to educational materials to promote effective system adoption across teams.
• Apply systems thinking to real-world product challenges, and partner with product designers to ensure design system solutions are user-centered and business-aligned.
• Work closely with engineers, content designers, and product designers to ensure the system is practical, technically feasible, and widely adopted.
• Leverage data insights and research to iterate and refine the system, driving key business metrics and optimizing user impact.
• Stay updated on industry trends, best practices, and emerging technologies to incorporate innovative approaches into the design systems.

Qualifications

Minimum Qualifications

• Strong product thinking, design thinking, and visual design skills.
• Solid understanding of product development cycle and create frameworks to help to address and scale the design system application.
• Passionate about bringing the right design experience through leveraging the design system and identifying the opportunity for both the product team and design system team.
• Profound understanding of Design Systems, including its design principles, processes and lifecycle.
• Proficient in using data and research to guide design evolution and enhance user experience.
• Excellent communication skills, with the ability to articulate complex visual concepts to stakeholders of varying expertise.

Preferred Qualifications

• Minimum 4 years of professional experience in branding and visual design, or design systems for complex products.
• Experience collaborating with research, data analysis, product managers and engineers to deliver live products.
• In-depth understanding of emerging trends in design and UI/UX best practices.
• Self-motivated and able to efficiently run a project without close supervision
• Passion for Tik Tok's mission and values, with the ability to align brand design with company goals.

Compensation

The base salary range for this position in the selected city is $137,244 - $255,867 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Los Angeles County (Unincorporated) Notice

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.