Responsibilities

Client Management & Consulting

• Provide consultation, strategy, and media plans for advertisers based on their business objectives
• Support and work with the sales team on pre-sale research and pitch
• Provide pre-campaign workshops to help advertisers and their agencies to design brand campaigns for success
• Analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to improve our advertising offerings

Campaign Management & Revenue Impact

• Coordinate and collaborate with ad ops, product, R&D, measurement teams, etc. internally to ensure a smooth and successful campaign execution
• Conduct post-campaign reviews and analysis to rationalise campaign performance and uncover insights, to provide strategic marketing recommendations for advertisers
• Analyze past campaign performance to discover common trends and patterns to build best practice
• Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization
• Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign

Product Adoption & Scale

• Proactively lead product update discussions, educate brands and agencies on Tik Tok's new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
• Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships
• Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization
• Investigate and work directly with product and engineering teams to help them troubleshoot client issues during a campaign

Qualifications

Minimum Qualifications

• Minimum 5+ years of experience in digital advertising, with a focus on app performance marketing (UA, retargeting, programmatic)
• Deep expertise in mobile measurement partners (MMPs) like Adjust, Apps Flyer, or Branch, and familiarity with SKAd Network
• Strong analytical skills (Excel, SQL, or data visualization tools) and experience with A/B testing
• Advanced campaign strategy and execution app performance campaign
• Excellent communication and presentation skills, with the ability to influence C-level stakeholders
• Experience with ad verification partners (IAS, DV, MOAT), branding/performance measurements and campaign optimization based on internal and 3rd/4th party data a plus
• Passionate for marketing in Tik Tok, excellent listening skills and proactive about collaboration

Preferred Qualifications

• Self-starter, fast learner with a can-do spirit
• A team player and collaborator
• A growth mindset with strong commitment to continuous learning and improvement