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SMB APAC Regional Product Marketing Manager, Vietnam

TikTok

SMB APAC Regional Product Marketing Manager, Vietnam

TikTok

Ho Chi Minh City, Vietnam

·

On-site

·

Full-time

·

1mo ago

Benefits & Perks

Flexible PTO

Health benefits

Remote options

Stock options

Healthcare

Equity

Required Skills

Hootsuite

HubSpot

Marketo

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile

Responsibilities

Team Introduction
Tik Tok's SMB Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of operational expertise with a customer-centric mindset, who proactively drive the client's growth strategy, including upsells, renewals and campaign reactivations.

Responsibilities:

  • In-depth Market and Customer Research: Skillfully utilize data to analyze market trends and product applicability, providing data support for product development and strategy.
  • Develop Marketing Strategy: Formulate effective product marketing strategies for international business products based on objectives and SMB market demands.
  • Product Positioning and Support: Determine product market positioning, set targets, and provide necessary marketing tools and materials to the sales team.
  • Plan Product GTM: Organize and execute online and offline marketing activities to enhance product visibility and market share.
  • Product Design Optimization: Closely monitor product performance data, listen to customer feedback, and collaborate with technical and operational teams to optimize product performance.

Qualifications

  • Minimum Qualifications

  • 3-5 years of experience in product operations, experience with SMB advertising

  • Strong research and data analysis skills.

  • Experience in leading and delivering complex cross-functional projects on a fast-paced schedule.

  • A quick learner with critical and innovative thinking, able to thrive in ambiguity and rapidly adapt to change.

  • Excellent communication, presentation, and analytical skills.

  • Proficiency in Vietnamese and English is a must in order to communicate with the global team.

  • Preferred Qualifications

  • Proficiency in Japanese and Korean is preferred, particularly for working with local customers, merchants, and partners

Email Address

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Client-provided location(s): Ho Chi Minh City, Vietnam

Job ID: Tik Tok-7503839427924674823

Employment Type: OTHER

Posted: 2025-05-14T00:32:00
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Perks and Benefits

Health and Wellness

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • HSA
  • Life Insurance
  • Fitness Subsidies
  • Short-Term Disability
  • Long-Term Disability
  • On-Site Gym
  • Mental Health Benefits
  • Virtual Fitness Classes

Parental Benefits

  • Fertility Benefits
  • Adoption Assistance Program
  • Family Support Resources

Work Flexibility

  • Flexible Work Hours
  • Hybrid Work Opportunities

Office Life and Perks

  • Casual Dress
  • Snacks
  • Pet-friendly Office
  • Happy Hours
  • Some Meals Provided
  • Company Outings
  • On-Site Cafeteria
  • Holiday Events

Vacation and Time Off

  • Paid Vacation
  • Paid Holidays
  • Personal/Sick Days
  • Leave of Absence

Financial and Retirement

  • 401(K) With Company Matching
  • Performance Bonus
  • Company Equity

Professional Development

  • Promote From Within
  • Access to Online Courses
  • Leadership Training Program
  • Associate or Rotational Training Program
  • Mentor Program

Diversity and Inclusion

  • Diversity, Equity, and Inclusion Program
  • Employee Resource Groups (ERG)

Company Videos

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About TikTok

TikTok

TikTok

Late Stage

A short-form video entertainment app and social network platform

10,001+

Employees

Los Angeles

Headquarters

$220B

Valuation

Reviews

3.1

3 reviews

Work Life Balance

1.5

Compensation

2.0

Culture

1.2

Career

1.8

Management

1.0

5%

Recommend to a Friend

Pros

Limited positive feedback available

Company size allows for potential opportunities

Technology platform experience

Cons

Mass layoffs and poor handling of terminations

Unprofessional management and HR behavior

Exposure to traumatic content without adequate support

Salary Ranges

52 data points

Junior/L3

Junior/L3 · Anti-Fraud Data Analyst

3 reports

$143,750

total / year

Base

$125,000

Stock

-

Bonus

-

$126,500

$163,300

Interview Experience

4 interviews

Difficulty

3.5

/ 5

Duration

21-35 weeks

Experience

Positive 0%

Neutral 25%

Negative 75%

Interview Process

1

Application Review

2

Recruiter Screen

3

Online Assessment

4

Technical Phone Screen

5

Onsite/Virtual Interviews

6

Team Matching

7

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Data Structures