About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

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Responsibilities

Team Introduction
Tik Tok's Small to Medium size Business (SMB) Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of product and operational expertise with a customer-centric mindset, who proactively drive Tik Tok ads solutions adoption to help clients grow their business on Tik Tok.

Responsibilities:

• 1. In-depth Market and Customer Research (Inbound)

• Be the voice of the market and customers - synthesize insights for product improvements and GTM decisions.

• Influence and partner closely with product teams to realize product improvements that drive product market fit.

• Build a data-backed view of SMB segments for key product areas: size the opportunity, track trends, and pinpoint performance gap.

• 1. Lead Regional GTM Strategy (Outbound)

• Define and execute regional (APAC/market-specific) GTM strategy for evolving ads products - from launch to GA.

• Set clear product adoption targets and success metrics; align cross-functionally on the plan.

• Drive product adoption led revenue growth via scalable activations in close partnership with cross-function teams (e.g. sales, marketing, product, strategy and data science team.)

Product & Ops Excellence:

• Create and maintain scalable processes, workflows, and automation to that support Inbound and Outbound.
• Support BAU operations of the PMM team such as regular product updates to the sales team, speaking at sales events about new product launches, etc.

Qualifications

• Minimum Qualification(s)
• 3-5 years of experience in product management, marketing or operations, with experience with SMB advertising.
• Strong research, data analysis and problem solving skills, with customer centric mindset.
• Experience in leading and delivering complex cross-functional projects on a fast-paced schedule.

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• A quick learner with critical and innovative thinking, able to thrive in ambiguity and adapt to change.
• Excellent communication, presentation, and analytical skills.
• Proficiency in English is a must in order to communicate with the global product team and local sales team.
• Proficiency in Thai, Vietnamese, Bahasa Indonesia, or Japanese (fluent written and spoken) is required, with the ability to cover the corresponding market(s) and liaise with external stakeholders. A high level of language proficiency is needed, as the role involves complex communications with partners and clients in these markets.

Client-provided location(s): Singapore

Job ID: Tik Tok-7579905606514297093

Employment Type: OTHER

Posted: 2025-12-05T21:01:09
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Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

Company Videos

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