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SEA Product Marketing Manager, Apps

TikTok

SEA Product Marketing Manager, Apps

TikTok

Singapore

·

On-site

·

Full-time

·

1mo ago

Benefits & Perks

Flexible PTO

Creative environment

Health benefits

Development budget

Competitive salary and bonus

Remote options

Healthcare

Required Skills

HubSpot

Salesforce

Hootsuite

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5001-10000 employees
Industry: Entertainment & Gaming, Social Media, Technology

View Company Profile

Responsibilities

Team Introduction
Tik Tok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading local product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve Tik Tok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty.

Responsibilities:

  1. Own product growth and adoption for specific Tik Tok Performance (Apps & Measurement) products in SEA.
  2. Collaborate with sales teams to develop best practices through the lens of performance marketers to drive business outcomes.
  3. Partner with Sales leadership, Business Marketing, Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies.
  4. Plan and deliver product training to sales teams and develop local product marketing collaterals.
  5. Act as the voice of the market to the product team; analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps.

Qualifications

Minimum Qualifications:

  1. 5 years of experience in performance product marketing (ideally Apps & Measurement), product strategy, digital advertising or relevant experience with a strong focus on brand marketing campaigns.
  2. Track record of influencing cross-functional teams.
  3. Ability to set priorities, problem solving, multi-task and work independently.
  4. Flexible team player who thrives in a fast-paced, often ambiguous, environment.
  5. Excellent communication and interpersonal skills.
  6. A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions.
  7. Bachelor's degree or above.

Preferred Qualifications:

  1. Experience in digital marketing business for performance campaigns.
  2. Possess a strong knowledge of trends in the industry and a strong understanding of client's digital marketing objectives for these industries.
  3. Ability and desire to solve complex problems with data and quantitative analytical skills.

Email Address

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Client-provided location(s): Singapore

Job ID: Tik Tok-7535743686236948744

Employment Type: OTHER

Posted: 2025-08-08T00:47:18
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Perks and Benefits

Health and Wellness

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • HSA
  • Life Insurance
  • Fitness Subsidies
  • Short-Term Disability
  • Long-Term Disability
  • On-Site Gym
  • Mental Health Benefits
  • Virtual Fitness Classes

Parental Benefits

  • Fertility Benefits
  • Adoption Assistance Program
  • Family Support Resources

Work Flexibility

  • Flexible Work Hours
  • Hybrid Work Opportunities

Office Life and Perks

  • Casual Dress
  • Snacks
  • Pet-friendly Office
  • Happy Hours
  • Some Meals Provided
  • Company Outings
  • On-Site Cafeteria
  • Holiday Events

Vacation and Time Off

  • Paid Vacation
  • Paid Holidays
  • Personal/Sick Days
  • Leave of Absence

Financial and Retirement

  • 401(K) With Company Matching
  • Performance Bonus
  • Company Equity

Professional Development

  • Promote From Within
  • Access to Online Courses
  • Leadership Training Program
  • Associate or Rotational Training Program
  • Mentor Program

Diversity and Inclusion

  • Diversity, Equity, and Inclusion Program
  • Employee Resource Groups (ERG)

Company Videos

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About TikTok

TikTok

TikTok

Late Stage

A short-form video entertainment app and social network platform

10,001+

Employees

Los Angeles

Headquarters

$220B

Valuation

Reviews

3.1

3 reviews

Work Life Balance

1.5

Compensation

2.0

Culture

1.2

Career

1.8

Management

1.0

5%

Recommend to a Friend

Pros

Limited positive feedback available

Company size allows for potential opportunities

Technology platform experience

Cons

Mass layoffs and poor handling of terminations

Unprofessional management and HR behavior

Exposure to traumatic content without adequate support

Salary Ranges

52 data points

Junior/L3

Junior/L3 · Anti-Fraud Data Analyst

3 reports

$143,750

total / year

Base

$125,000

Stock

-

Bonus

-

$126,500

$163,300

Interview Experience

4 interviews

Difficulty

3.5

/ 5

Duration

21-35 weeks

Experience

Positive 0%

Neutral 25%

Negative 75%

Interview Process

1

Application Review

2

Recruiter Screen

3

Online Assessment

4

Technical Phone Screen

5

Onsite/Virtual Interviews

6

Team Matching

7

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Data Structures