Responsibilities

About the Team

The Partner Marketing Team serves as a strategic marketing unit for supporting scaled partner marketing content, sales collateral, digital marketing, and promotional activations at in-person and virtual events.

As an Integrated Product & Agency Marketing Manager on the Global Business Marketing Team, you will be supporting partners in the Tik Tok Marketing Partners Program to develop strategies to advance Tik Tok's products, value and vision with the ecosystem of partners. We are looking for a go-getter, someone who is hungry to learn, a self-starter who has big ideas, and is ready to take on any challenge.

Key Responsibilities

• Develop cohesive messaging and creative strategies across touchpoints, ensuring consistent brand storytelling and partner integration
• Strong ability, experience, and interest in experiential event marketing, including regional/global events and webinars to support Tik Tok-owned, partner-owned, or industry from a programming or strategic standpoint. Requires heavy oversight, strong coordination skills, and results-driven design
• Work closely with the comms team for planning PR promotion of key moments or tentpoles
• Proficient writer for digital marketing content creation including case studies, blogs, and whitepapers
• Demonstrated strong abilities for deck building and storytelling product and core brand narratives
• Project driver collaborating with key internal stakeholders across the business including product teams, other marketing teams, partner managers, legal, procurement, vendor management, and more
• Work closely with partnership teams in APAC to devise and drive partner marketing programs and growth strategies
• Collaborate across paid, earned, and owned channels to execute integrated marketing campaigns that drive awareness, engagement, and conversion
• Leverage data-driven insights to optimize integrated marketing efforts and report on performance metrics

Qualifications

Minimum Qualifications

• Minimum 5+ years of experience in marketing, partnerships, communications, advertising and/or technology industries
• Strength in copywriting due to the core responsibilities of the role and the interactions with the global team
• Experience working directly with external partners, creative agencies or events vendors
• A fast learner with a great sense of judgment, design sensibilities, and creative thinking
• Understanding of the advertising industry and media agency landscape

Preferred Qualifications

• Experience working in video production and familiar with Canva, Adobe Express, or Cap Cut
• Experience working with creative, creator, advertising technology, measurement and/or media agencies
• Ability to thrive in ambiguity and adjust quickly to change