Employee Applicant Privacy Notice Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.The role:

So Fi is seeking a highly motivated Senior Data Scientist to join the Marketing Data Science (MDS) team. The MDS team plays a crucial role in enabling data-driven decisions across So Fi's Marketing organization through robust analytics, modeling, experimentation, and measurement.

This new role will be working with senior data scientists to develop, optimize and implement the marketing strategies for Sofi SIPS(Save, Invest, Protect and Spend).

Marketing Data Scientists will partner closely with marketing managers and leadership to design, analyze, and optimize marketing strategies that drive member growth and revenue. If you are interested in working with highly quantitative teammates and elevating how data and analytics drives marketing and business decisions, this role is for you.

What you’ll do:

• Drive the growth of business and member products by developing comprehensive marketing strategies, which includes data analysis, model creation, strategy development, and performance monitoring across all channels.

• Collaborate with marketing managers, channel owners, and external partners to identify and strategize on new opportunities and initiatives.

• Analyze and measure the effectiveness of the marketing strategies, including funnel efficiency (click to convert), CPA (cost per acquisition) and ROI (return on investment), to provide data-driven recommendations and drive informed actions.

• Design, analyze, and interpret experiments (A/B tests, quasi-experiments) to inform marketing and growth decisions.

• Design and validate the complete campaign lifecycle, including process flow, data pipeline, model scoring, and execution, in collaboration with the campaign execution team to ensure timely and accurate campaign selections.

• Define key performance indicators (KPIs), design reporting framework and develop self-service dashboards that provide clear visibility into product and business performance.

• Perform deep-dive analyses across funnels, user behavior, monetization, and retention to identify growth and efficiency opportunities.

• Transform business objectives into data-driven, actionable tactics and campaigns that generate immediate results and establish a robust foundation for sustained growth.

• Fulfill partner requests promptly by providing timely analysis, adeptly navigating ambiguity, and focusing on solution-oriented approaches..

• Communicate insights clearly to senior leadership and partners, converting complex data into compelling narratives.

What you’ll need:

• Bachelor's degree in Computer Science, Math, Physics, Engineering, or a quantitative field required; Master's degree preferred.

• 5+ years of experience in data science/analytics role

• Strong communication skills and comfort working directly with Product and Business leaders

• Strong programming skills in SQL, Python/R and proficiency in Tableau

• Experience in growth, lifecycle, or funnel optimization problems

• Experience building data pipelines with Airflow, preferably in Snowflake.

• Demonstrated experience with experimentation design, hypothesis testing, and statistical analysis

• Knowledge of statistical modeling or machine learning is a plus.

• Ability to operate effectively in ambiguous, fast-moving product environments

• Ability to thrive in a dynamic, cross-functional environment with keen attention to detail.

• Ability to work independently and as part of a team. You should be able to initiate and drive projects to completion

• Knowledge of experimentation platforms (e.g., Statsig or similar)

• Demonstrate strong business acumen and curiosity, with excellent communication and presentation skills, including the ability to present to leadership

• Strong preference for industry experience in financial service and familiarity with banking products and marketing channels.

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page!
So Fi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
So Fi is committed to an inclusive culture. As part of this commitment, So Fi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.