Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

So Fi is building the future of digital money — and So FiUSD, our bank-issued stablecoin, is a foundational pillar of that strategy.

We’re looking for a senior Product Marketing Manager (IC6) to own end-to-end marketing strategy and execution for So FiUSD, spanning consumer adoption and institutional distribution. This role sits at the intersection of crypto, payments, banking, and infrastructure, and will be the single threaded owner for how So FiUSD is positioned, launched, and scaled in market.

This PMM will:

• Build trust, understanding, and usage of So FiUSD with consumers

• Drive distribution and adoption of So FiUSD with banks, payments networks, and strategic partners (e.g., Mastercard)

• Serve as the primary marketing POC for Product, Sales, BD, Legal, Comms, and Execs on all things stablecoin

What you’ll do:

• Define and own the global GTM strategy for So FiUSD across:

• Consumer adoption (crypto trading, payments, transfers) including positioning and full funnel GTM strategy

• Institutional distribution (banks, fintechs, payments networks, partners) to position So FiUSD as a credible, scalable stablecoin solution for Banks, payment networks and fintech/infrastructure providers

• Build and own So FiUSD sales enablement capabilities including pitch decks and narratives, event strategy and execution

• Partner closely with Brand, PR and Content teams to establish So FiUSD as the most trusted digital dollar - powering institutional money movement at scale and becoming the default dollar for consumers

• Translate product capabilities and regulatory constraints into clear, differentiated market positioning

• Align roadmap, messaging, and launch plans across Product, Legal, Risk, Comms, and Growth

• Operate with minimal oversight in a highly regulated, fast-moving space

• Anticipate risks and proactively course-correct messaging or GTM plans

• Influence senior stakeholders through clear thinking, strong POVs, and crisp storytelling

What you’ll need:

• 8–12+ years of Product Marketing experience, with senior IC scope

• Direct experience marketing crypto, blockchain, payments, or financial infrastructure

• B2B crypto or fintech experience, including:

• Partner marketing

• Sales enablement

• Institutional or platform GTM

• Proven ability to:

• Translate complex technical products into clear, credible narratives

• Work closely with Legal and Compliance in regulated environments

• Own GTM strategy end-to-end, from positioning to launch to iteration

• Comfort operating in early or ambiguous product spaces

Nice to have:

• Invest category experience and interest is a plus

• MBAs encouraged to apply

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page!
So Fi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
So Fi is committed to an inclusive culture. As part of this commitment, So Fi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.