Digital Strategy & Innovation Lead

Ref #:

W171331

Department:

Strategic Planning & Business Development

City:

New York

State/Province:

New York

Location:

United States

Workspace Description

Pay Range: The pay range for this job is $90000 - $192500 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

Pay Range Max:

192500

Pay Range Min

90000

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview:

Ralph Lauren is seeking an experienced, customer-centric leader to join our Digital Strategy and Innovation team as the Digital Strategy & Innovation Lead. The Digital Strategy & Innovation Lead is accountable for shaping and executing the organization’s digital vision by developing strategies that anticipate industry shifts, evolving customer expectations, and technological advancements. This role acts as a catalyst for innovation, ensuring the business not only adapts to change but actively defines the future of its category.

Working cross-functionally with senior leaders in technology, commercial, marketing, retail, operations, finance, and corporate communications, the Digital Strategy & Innovation Lead embeds digital priorities into enterprise-wide strategies. The role emphasizes forward looking strategy development rooted in industry outlook, leveraging competitive intelligence, consumer insights, and emerging technology trends to inform executive decision-making and guide long-term investments.

In addition, this role will spearhead the vision to rapidly test, validate, and scale emerging ideas, technologies, and business models. By creating a structured yet agile framework for experimentation, this role will drive faster market learning, enable proof-of-concept pilots, and accelerate the transition of successful concepts into enterprise capabilities.

Through internal collaboration and external partnerships with technology providers, startups, and thought leaders, the Digital Strategy & Innovation Lead acts as the organization’s digital ambassador fostering a culture of innovation, establishing a pipeline of future-ready opportunities, and ensuring the business remains competitive and relevant in a rapidly shifting landscape. This position requires great vision, technical depth, and communication and partnership skills.

The ideal candidate is part strategist, part builder, and part storyteller, capable of turning forward-looking ideas into tangible value for Ralph Lauren.

Essential Duties & Responsibilities:

• Proven ability to define and execute digital strategies that anticipate industry shifts and align with enterprise growth goals.
• Expertise in product and program management, driving initiatives from ideation through launch with measurable business impact.
• Strong cross-functional leadership skills, influencing executives and collaborating across technology, commercial marketing, retail, operations, design, corporate communications, and finance.
• Hands-on experience with AI tools and platforms (e.g., generative AI, conversational AI, recommendation engines) to enhance customer and employee experiences.
• Experience with automation and low-code/no-code tools (e.g., Make, Co-Pilot Studio, etc.) and vibe coding/natural language programming for rapid solution development (Lovable, Cursor, etc). Not Required but nice to have
• Demonstrated strength in competitive research, industry trend analysis, and innovation strategy to guide long-term investment and business transformation.
• Exceptional presentation, storytelling, and thought leadership skills to communicate complex strategies to executives, boards, and external audiences.
• Skilled in driving change management and cultural adoption of digital-first tools and practices across the enterprise.
• Accelerate innovation by identifying, evaluating, and piloting emerging technologies (AI, automation, data analytics, personalization, and beyond), while monitoring consumer trends and competitive products to shape strategic roadmaps.
• Own the end-to-end lifecycle of innovation projects, including business case development, funding approvals, product requirements, KPI definition, and reporting progress and outcomes to senior leadership.
• Establish and enforce governance, best practices, and scalable frameworks for digital product innovation, experimentation, and performance measurement.
• Cultivate external partnerships with technology vendors, startups, and industry leaders to accelerate Ralph Lauren’s digital capabilities and expand the innovation ecosystem.

Experience, Skills & Knowledge

• 10 years of experience in digital strategy, product management, or innovation within retail, consumer, or technology-driven industries.
• Hands-on familiarity with AI, data platforms, and the end-to-end digital product development lifecycle.
• Ability to balance strategic vision with operational execution in a fast-paced, evolving global environment.
• Ecommerce, mobile app, and omnichannel experience with global scope
• Performance history as a direct people manager with supervisory accountability.
• High level of intellectual curiosity and comfort with bringing definition and structure to ambiguity.
• Proven track record of delivering digital transformation or innovation initiatives from concept through execution and measurable impact.
• Strong analytical and strategic thinking skills, with the ability to build business cases, define KPIs, and measure ROI.
• Excellent communication and stakeholder management skills, with confidence engaging senior leadership and cross-functional partners.

Ralph Lauren will consider for employment
qualified applicants with arrest or conviction records in a manner consistent
with the requirements of the law, including any applicable fair chance laws.
Please note background checks will be evaluated individually.

Apply now

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