Sr Coordinator, NA Influence, PR & Events

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Position Summary

The Sr Coordinator, NA Influence, PR & Events will support the Director, NA Influence, PR & Events in the strategic development of Calvin Klein North America's regional influencer programming, local press & internal communication cadence, and brand events. This role will partner closely with key Global & North America teams to effectively execute across these areas to enhance brand and commercial goals. The ideal candidate will be connected to the regional culture calendar in key North America markets and have a keen understanding of building highly effective influence, PR and event initiatives to drive product and brand consideration. They will have strong relationships with up and coming/micro influencers and local press, as well as have an entrepreneurial and innovative mindset.

Responsibilities

Influence

• Assist Director in the development of a capable network of influencers across culture, fashion and niche communities to leverage across all brand and business line plans
• Help manage clear influencer strategies to ensure maximum leverage and optimal service
• Support with the creation and execution of N. America seasonal influencer programming that fuels awareness, brand consideration and individual campaign KPIs
• Identify and source new influencer talent & cross-channel trends
• Manages internal relationships to ensure all plans and product focuses reflect business priorities and needs, while identifying areas of growth and opportunity
• Support with partner briefing around content and specific deliverables to ensure alignment to overall campaign goals and Global brand image
• Manages all gifting & seeding programs to ensure recipients are reflective of team goals, strategies and continues to expand N. America influencer relationships

Events

• Help drive the regional events strategy for mid/micro influencer activations aligned to the N. America cultural calendar and global brand image strategies
• Support in the ideation & growth of the region's local retail events strategy, aligned to commercial & brand needs
• Partner with Director and relevant team members/vendors on all elements surrounding event & experiential activations, including ideation, planning and on-site support to ensure successful execution (elements inclusive of: guest experience, venue layout, décor and scenic elements, product/gifting needs, catering, contract negotiation and budgeting)
• Support in fostering and maintaining relationships with experiential agency partners, vendors and venues in region
• Partner with Director to execute key internal N. America events with brand executive leaders (e.g., presentation creation, vendor bookings, office space needs, on-site troubleshooting)

PR

• Support with prepping executive talking points and gathering information for internal communication needs
• Partner with the Director on all internal communication pillars (executive newsletters, team communications, etc.) and support with project management associated with internal communications needs
• Help strategize and secure local press stories and product focused local editorial, exploring influencer integrations where possible, and helping to supplement Global storytelling
• Manage any/all product sampling and asset needs aligned to editorial opportunities

General

• Assist director in all department budget tracking & invoicing
• Help manage all contracts across influence/PR/events, including partnering with Legal & other internal teams
• Manage all reporting around influencer, editorial and events in alignment with key seasonal and campaign objectives
• Helps to manage Global submission and review process to ensure visibility, alignment and to keep review/feedback cadence on track for each project
• Creates inspiration internally and externally for the influencer, PR and events function

Qualifications

Experience

• 3-5 years of relevant experience within influencer marketing, communications, events and/or digital platforms
• Prior experience within the retail fashion, beauty and/or lifestyle industries (in-house or agency)
• Industry relationships and proven track record of success within the influence, communications and/or events landscape

Education

• Bachelor's Degree required

Skills

• Strong interpersonal skills
• Organized, detail oriented and proactive
• Ability to work productively in a fast-paced, creative, collaborative environment
• Deep knowledge and interest in influencer and digital trends
• Comfortable working independently and as part of a team
• Understand how to manage up & manage down to ensure deadlines and team needs are met
• Be in the know – stay current on fashion, entertainment, lifestyle, culture, art, music and design trends
• Live the function – have a strong POV on the fashion/beauty/lifestyle industries, digital platforms/commerce and latest trends
• Resourceful, highly motivated project manager
• Assist Director to develop strategies across influence, PR and events to support the N. America region to drive innovation, thought leadership and ultimately, consumer sales
• Must be highly creative in identifying new opportunities internally and externally to optimize the N.

America CK strategy:

• Fast-paced, collaborative, open floor plan, deadline driven

This position is not eligible for sponsorship.

Compensation & Benefits

Pay Range: $76,300—$103,100

PVH currently provides base salary ranges for all positions on job advertisements in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

Pay & Insurance

• Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more

401(k)

• An above-market 401(k) contribution to help our eligible associates save for retirement

Flexible Workplace

• Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules

Wellbeing Support

• A variety of wellbeing tools and programs such as Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities

Care.com Services

• Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through

Education Assistance

• Receive support for continued education including tuition reimbursement

Associate Discount

• Shop at our company outlets and e-commerce sites at a discount

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change.