Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

Role Overview

We are looking for an International Media Co-ordinator to support the planning, coordination, and optimisation of paid media across our international markets– with a primary focus on **EMEA (UK, DE, ME)**and Japan– and to partner closely with our agencies and retail teams.

This is a co-ordinator‑level role

that will:- Manage theday**‑to‑**day media strategy and execution for existing Tier 1 markets, across OOH, TV, digital (paid social, search, influencers, programmatic), and retail media.

• Act as the day‑to‑day contact for our agencies and key internal stakeholders, driving the media process from brief through to optimisation and wrap.

• Ensure our existing Tier 1 markets continue to grow in awareness and sales, with a focus on both brand and performance campaigns.

Key Responsibilities

Strategy, Planning & Coordination

• Translate business and brand objectives into clear media briefs for UK, DE, JP, ME.

• Support with the development of market‑specific media strategies and plans, working closely with external agency partners and internal departments including retail marketing and creative.

• Ensure plans balance global frameworks with local market realities, particularly across EMEA.

• Collaborate closely with our in-house specialists on channel specific strategies and optimisations.

Campaign Management & Approvals:

• Support the end‑to‑end media planning process for Tier 1 markets managing timelines, running structured feedback cycles, and delivering best in class plans.

• Partner with the Senior Manager, International Media on final approvals and strategic trade‑offs across markets and channels.

• Oversee in‑campaign optimisation and identify opportunities to shift budget, creative or targeting.

Retail & Partner Media Leadership:

• Work closely with the Retail team to

• Shape retailer‑led media strategies and ensure they complement Oura‑branded media.

• Align messaging, timing, and investment between Oura channels and retail partners in EMEA and JP.

• Assess and recommend retail media and retail OOH opportunities in priority markets, based on performance potential and brand fit.

Innovation, Testing & Inbound Opportunities

• Help build and maintain an innovation and testing roadmap for Tier 1 markets:

• Identify opportunities across OOH specials, podcasts, influencers, sponsorships, and new formats.

• Prioritise tests based on expected impact, feasibility, and alignment with broader strategy.

• Manage the evaluation of inbound opportunities:

• Screen and qualify proposals (channels, formats, influencers, publishers).

• Make clear recommendations on where to invest vs pass, with supporting rationale.

• Capture and share test learnings and best practices across markets to inform future planning.

Reporting, Budget Management & Governance

• Manage budget pacing and tracking for existing Tier 1 markets

• Own budget trackers by market, and campaign.

• Reconcile planned vs actual spend with agencies and Finance.

• Lead the creation of succinct performance summaries and insights for:

• Marketing leadership.

• Retail and commercial stakeholders.

• Regional and global media partners.

• Help ensure strong governance across markets:

• Maintain clear documentation of briefs, plans, approvals, and post‑campaign reviews.

• Support consistent frameworks for KPIs, reporting, and optimisation.

Ways of Working:

• Provide day‑to‑day support on Tier 1 international markets, with a focus on helping drive sustained growth through deeper analysis and follow‑through.

• Help keep priorities, timelines, and deliverables organised for agencies and internal stakeholders.

• Surface risks, bottlenecks, and questions early so they can be addressed by the Senior Manager or relevant leads.

• Collaborate closely with:

• Senior Manager, International Media – to understand strategy, support prioritisation, and prepare inputs for final sign‑off.

• Global media / growth teams – to help connect local execution and reporting to global campaigns and assets.

• Cross‑functional partners (Retail, Brand, Product Marketing, Regional teams) – to gather inputs, share updates, and support coordinated execution.

Skills & Experience

Must‑haves

• 5 years of media planning/buying experience in ideally both a media agency and in‑house media team.

• Proven international media experience is mandatory

, with:- Hands‑on planning and execution acrossmultiple EMEA markets** (especially** UK and DE).

• Experience coordinating or activating in at least one of UAE/KSA and/or other priority EMEA markets.

• Strong understanding of multi‑channel media:

• Digital (paid social, search, programmatic, influencers).

• OOH and TV / video.

• Familiarity with retail media or trade‑driving activity.

• Demonstrated ability to own market‑level strategy and plans, not just support tasks:

• Comfortable challenging and shaping agency proposals.

• Able to prioritise trade‑offs across channels and partners.

• Excellent project management and organisation:

• Confident managing multiple markets, campaigns, and stakeholders at once.

• Skilled at keeping trackers, timelines, and documentation tight.

• Strong analytical and Excel/Sheets skills – able to interpret performance data, identify issues/opportunities, and translate into actionable recommendations.

• Clear, concise communication skills:

• Can turn complex inputs into simple, structured guidance for agencies and stakeholders.

• Comfortable presenting recommendations and rationale.

• Comfortable operating in a fast-paced, ever-changing environment and able to adapt plans quickly as priorities shift.

Nice‑to‑haves

• Experience with Japan or APAC markets in addition to EMEA.

• Direct experience working on retail media or with major retailers/marketplaces (e.g., Amazon, key regional partners).

• Experience in influencer/creator‑led media and social‑first campaigns.

• Passion for health, wellness, or consumer tech brands.

Benefits

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary

• An Oura Ring of your own + employee discounts for friends & family

• Flexible working hours and remote working arrangements

• Amazing culture of collaborative and passionate coworkers

If you think this role would be a good fit for you, please apply on April 19th, 2026 the latest.

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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