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Permanent

New York

New York, NY

Digital Marketing

Full

• Time

10-Feb-2026

Job: Director, Influencer & Social Media Strategy – Maybelline Brand Engagement

Position type: Permanent

• Employment type: Full

• Time

• Location: New York

• New York

Country/Region: USA

Overview: This position is an integral part of the Maybelline US Brand Engagement team, leading all talent, influencer & social media strategies and activations surrounding the US market and daily business functions. This position is heavily focused on influencer-specific programming and will involve a variety of duties, which require balancing multiple tasks simultaneously. Lead the development & execution of best-in-class organic social strategy across all platforms, content curation, community management and influencer marketing to support overarching brand strategies.

We are looking for an industry disruptor, a trailblazer, and a true leader in every sense of the word. This position requires someone who can operate under a truly consumer-first mindset to help accelerate the brand’s digital and social footprint with culture and community relevancy at the forefront, all while re-enforcing the brands makeup expertise and rich heritage. This profile must be a skilled communicator with a proven track record of disrupting and accelerating brands to the heart of culture.

Job Responsibilities:

Influencer

· Continuous Influencer Engagement and Strategic Development & Management of Maybelline’s long term partners including talent negotiations and contract execution for owned influencers

· Support the team’s influencer focused partnerships with consistent research and identification of strategic beauty influencers to target

· Working collaboratively with cross-function teams as it relates to Influencers including Omni, DMI, Shopper Marketing

· Closely partner with Social teams for content needs

· Develop and maintain relationships to drive organic brand support

· Organize Influencer content and activations that support the Maybelline US DBPI Index and Brand Love

· Build and implement influencer marketing strategy to grow consumer base and drive sales revenue

· Foster and grow network of current influencers and brand advocates, and maintain influencer database with accurate and up-to-date records

· Analyze KPI’s from paid integrations and support decisions with ROI-based analysis

· Support the AVP of Brand Engagement on larger total brand & product-related activations

· Manage Influencer activities and accommodations during live brand events and activations

· Work closely with the Maybelline US Marketing teams to ensure all brand communications and influencer marketing efforts are aligned and synergistic

· Ideate around impactful influencer programming to support strategic launches and pillar priorities

· Forecasting & Ideation for Influencer Mailers and related product inventory

· Efficiently Manage the Influencer Budget/Tracker/PO Process

· Oversee the Influencer contract generation and revisions with Legal

· Work in lock step with the LUSA Corporate and CMO Teams to optimize earned efforts across earned channels, including media and influencers, as well as all related outside vendors

· Manage and update all influencer analytics, utilizing tools such as Traackr and DOMO to validate KPIs per influencer, per paid program and versus industry standards

· Maintain competitive and efficient talent rates versus industry

Qualifications:

· Excellent verbal, interpersonal, and written communication skills

· Bachelor’s degree required

· 6-8 years of experience in public relations/communications

· Experience in beauty PR

· Knowledge of the influencer and media landscape

· Considerable understanding of Social Media landscape, including new platforms

· Past Influencer Management Experience: experience in contract negotiations preferred

· Professional writing skills, including strategies, press releases, media alerts, talking points, and guidelines amongst others (preferred)

· Demonstrates a high level of maturity, resourcefulness, and poise in executive and corporate setting

· Maintains a positive and professional attitude in all situations

· Must work well with a large team in an open-office setting

· Holds a strong work ethic and standard for which tasks and projects are completed (Attention to detail is a must)

· Excellent organizational and communications skills, ability to prioritize and multi-task

· Understanding of beauty and cosmetics industry

· Affinity for fashion and beauty

· Strong understanding and passion for the beauty and cosmetics industry

· PC Proficiency (Microsoft Suite)

· Information & Data management

· Collaborative leadership skills

· Project Management Skills

· Quantitative data analysis skills

· Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator

· Strong appreciation for our business / sensitivity to métier

What’s In It For You:

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range: $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs* *

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting email protected. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.

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