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Fix Term

England

Retail

Full

• Time

19-Feb-2026

AREA MANAGER

Reporting to Retail Director:

L'oreal Luxe are on the lookout for an Area Manager. You will lead and develop your store teams to drive retail growth for L’Oréal Luxe in your Area. As a strong coach, you can adapt your style and work side-by-side with the teams in store, setting the standards for them to deliver an exceptional consumer experience. You will monitor retail data and put strong growth plans in place to ensure performance across the portfolio and gain market share in your Area. In addition, you can influence and engage our local retailer contacts and internal stakeholders to secure the support needed to drive your business. You thrive on change and seize any opportunity to innovate and drive the performance of your territory.

Key Responsibilities:

RETAIL PERFORMANCE

• Achieving retail growth for the area and region, including setting targets in line with Brand sell out targets.
• Gaining market share (rankings/growth vs market).
• Implementing an offline segmentation strategy & top doors growth.
• Executing the retail, activation and brand calendar and strategy.
• Analysis & Development of Retail KPI.

CONSUMER EXPERIENCE:

• Deliver exceptional consumer experience, validated by Mystery Shopper results & NPS.
• Identify areas of opportunity to enhance CXE.
• Through your team, ensure Omni BA, Beauty Tech, & CRM Strategy is executed.

PEOPLE MANAGEMENT

• Manage a team of Store Managers & Leaders directly, including the team's recruitment, development & management.
• Accountable for the management & development of the Beauty Advisors in your territory, via your team of store managers.
• Deliver a best-in-class BA experience.
• Coach and develop teams through on-the-job, classroom and peer development.
• Performance Management.
• Retailer Stakeholder Management at store level.

OPERATIONAL EXCELLENCE

• FTE & HC Management for the region.
• Budget Management (FTE, T&E, Events).
• Collaboration with Field Services to ensure operational excellence.
• Custodian of Brand Equity & Luxury Expression of our brands (VM/RD excellence).
• BTQ Operations, Stock control & Audit points are adhered and achieved.
• Audit & Compliance.

I AM:

• Field Based
• 4 days per week in store
• Level 5

MY CORE KPIS ARE:

• Sell out & Productivity (Top doors x2 Distribution)
• CXE (Mystery Shop/NPS)
• Pulse & Employee Retention
• Ranking & Market share
• Budget control (FTE/HC, T&E)

MY DELIVERABLES/OUTCOMES ARE:

• Execution of Retail Strategy & Local growth plans
• Exceptional consumer experience
• Engaged High performance Team
• Development In store teams

I HAVE IN-DEPTH KNOWLEDGE OF:

• Retail Growth levers & Strategy
• Team management & Development
• Consumer & Customer needs
• Commercial/Retail Acumen

MY KEY STAKEHOLDERS ARE:

• Retail, Field Services, Education & Services (Local & Zone)
• BU Trade Marketers, S/NAMs
• HR Retail
• Education Teams

MY KEY SKILLS ARE:

• Retail & Commercial Acumen
• People Management
• Stakeholder Management
• Coaching
• Strategy Ideation
• Operational Skills & Management

WHAT WE OFFER

Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself.

Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

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