Back

Fix Term

Ho Chi Minh City

Ho Chi Minh City

Digital Marketing

Full

• Time

06-Jan-2026

Reporting To: CDMO – Content & Advocacy Mission: To future-proof L'Oréal Vietnam’s digital presence by architecting the enterprise-wide livestreaming ecosystem and establishing robust content governance. This role drives competitive advantage through innovation, scalable infrastructure, and performance excellence across all brand divisions.

KEY RESPONSIBILITIES1. Livestream Strategy & Ecosystem (70%)

• Visionary Roadmap: Define the national livestream strategy, piloting emerging platforms and technologies (Tik Tok Shop, Shopee Live) to maintain L’Oréal’s market leadership.
• Infrastructure Management: Oversee the strategic development of the L'Oréal Vietnam Livestream Studio and manage top-tier agency/talent partnerships.
• Performance & Benchmarking: Establish corporate KPIs and provide strategic performance analysis to GMs and Zone leadership to drive continuous ROI improvement.
• Compliance & Risk: Partner with Legal and Zone teams to enforce content claims, KOL guidelines, and PR risk mitigation across all live sessions.

2. Strategic Content Governance & Enablement (30%)

• Content Excellence: Adapt Zone frameworks to local needs, optimizing workflows for content creation, localization, and IP rights management.
• Platform Adoption: Drive the utilization of corporate tools (CPH, Le Studio) to enhance creative quality and operational efficiency.
• Creative Intelligence: Leverage data tools (Creative X, Link AI) to analyze content performance and ensure alignment with brand equity and KPIs.
• Change Management: Act as the central liaison between brand teams and agencies to foster adoption of new content methodologies.

KEY REQUIREMENTS & COMPETENCIES

• **Experience:**4+ years in Digital Marketing, E-commerce, or Content Strategy (multi-brand environment preferred).
• 2+ years in a strategic leadership or enablement role.
• Deep operational and technical knowledge of Tik Tok Shop and Shopee Live.
• Strategic Visionary: Ability to translate digital trends into macro-business objectives and long-term roadmaps.
• Data-Driven Leadership: Expert in translating complex performance data into actionable insights for senior management.
• Influencing Skills: Proven ability to lead cross-functional stakeholders (Legal, Purchasing, Brand Teams) in a matrix organization.
• Governance Mindset: Strong grasp of digital ethics, IP rights, and risk management in the creator economy.
• Language: Mastery of English and Vietnamese is essential.

Apply now

You can apply to up to three jobs within a rolling 30-day window.

You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.

Please visit "Your Application Space" to see the jobs you have already applied to.

Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.

Share this job:

Facebook

LinkedIn

X

var apply Buttons = tpt.select All("a.button--apply");
apply Buttons.for Each(function(button){
tpt.add Listener(button, "click", function(){
data Layer.push({
'event': 'uaevent',
'event Category': 'job page',
'event Action': 'apply now',
'event Label': 'Assistant Livestream Manager::Digital Marketing::Corporate Multidivision::::Full

• Time::Fix Term::Vietnam::Ho Chi Minh City, Ho Chi Minh City::229612',
  'ecommerce': 'undefined'
  })
  });
  });

var social Share Buttons = tpt.select All(".social-share__popup__icondata-social Network");
social Share Buttons.for Each(function(button){
tpt.add Listener(button, "click", function(){
data Layer.push({
'event': 'uaevent',
'event Category': button.dataset.socialnetwork,
'event Action': 'share',
'event Label': 'Assistant Livestream Manager::Digital Marketing::Corporate Multidivision::::Full

• Time::Fix Term::Vietnam::Ho Chi Minh City, Ho Chi Minh City::229612',
  'ecommerce': 'undefined'
  })
  });
  });