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California

Sales

Full

• Time

15-Jan-2026

What You Will Do:

The Regional Sales Director will lead the sell through team that drives sales revenue to deliver year over year growth. The goal is to create & execute strategic initiatives to defend share of market in Sephora.

• Has a forward-thinking mindset to navigate the competitive retail landscape.
• Is a People Leader trailblazer, specializing in employee performance management who ensures that there are clearly defined people development plans and strategy in place.
• Is highly strategic, ambitious & commercially savvy, working with cross-functional teams to provide feedback on store placement, promotional activity, events & education materials based on competitive insights to strengthen retail performance.
• While in stores, the Regional Sales Directo mentors, develops, and provides coaching's side-by-side with the team.

This would include, but would not be limited to, the following accountabilities:

Key Accountabilities

People Leader

• Create a culture of inclusion, collaboration & psychological safety with direct reports.
• Review initiation, progress & achievement of regional market strategies to drive growth of retail sales during status updates with direct reports.
• Working side by side, train, coach & develop direct reports for leadership development, optimized store visits, and building & maintaining retailer partnerships.
• Co creates clearly defined career maps & succession plans with direct reports & Human Resources.
• Ideate, plan & execute biannual planning meetings for direct reports.

Customer Centric

• Conduct weekly team meetings to review sell through success & opportunities by retailer of newness, core & promotional activity. Analyze NPD reporting for comprehensive understanding of the competitor landscape.
• Provide insight on customer shopping behaviors and suggest innovative ideas to improve the brand’s relationship with consumers through opportunities in product, merchandising, marketing, promotions, and digital platforms.
• Responsible for reviewing Sephora brand surveys weekly to identify training success & opportunities, sharing with key stakeholders.
• Support direct reports execution of cluster trainings, communicating dates, ordering gratis & creating competitive analysis to share with Education Manager.
• Initiate quarterly meetings with Event & Business Directors to solidify event dates in high stakes doors to retain the consumer & recruit new consumers to the brand.
• Execute competitive training & event strategies in engaging store teams to support brand KPI’s with new launches & core skus.

Operational

• Forecasting sales by market, ensuring annual budget, freelance allocation & market support is in alignment with business trends for the luxury make up market and adjusting if needed.
• Analyze Luxe Dashboard weekly, to understand area achievement to budget, last year and market evolution. Review Key state performance monitoring growth to mitigate risk of losing share of market.
• Provide weekly area business recaps and monthly reporting that identifies key sku sell through, promotional performance, ranking, gondola productivity, & sales competitive analysis
• Continuously assess and evaluate area productivity, regional sales, training results of core & newness.
• Review freelancer productivity, store rankings & key sku performance to maintain elevated performance in freelance doors vs non supported freelance doors.
• Actively participate in planning Sell through National Sales Meeting, Sephora & Ulta leadership conferences.
• Remaining current on changes or updates to Sephora process via the Sephora brand portal.
• Evaluate expenses related to T&L, product closet, meeting & freelance budgets to control variable expenses & increase profit by evaluating P & L monthly.
• Ordering Season in a box, car stock , GWP & sampling needs.
• Maintenance of the Sell through field address list to keep current.

Required Competencies and Interpersonal Skills

• Bachelor’s Degree or an equivalent combination of education and experience.
• Minimum 5 years of a proven track record in delivering a high-performance culture in a team through coaching, mentoring, and leadership. Cosmetics/Beauty industry required.
• Proven experience in managing, motivating and training a sales team.
• Strong analytical, interpersonal, communication, negotiation skills.
• Proven ability to work collaboratively and build positive/effective business partnerships.

Proficient in Microsoft Suite; Word, Excel, PowerPoint, Power BI, One Note & Teams.

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