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Permanent

Central Singapore

Singapore

Digital Marketing

Full

• Time

21-Jan-2026

Hello, we’re L’Oréal, we're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading; this might be the opportunity you've been searching for.

A Day in the Life:

As a key strategic role reporting to the Head of Consumer Engagement for Luxe, your mission is to define, align and drive the CRM roadmap for L'Oréal Luxe across the diverse SAPMENA zone. Through orchestrating our data-driven experiences strategy, revamping our Loyalty Program and luxury experiences, you will empower our markets to deliver ultra-personalized brand experiences and solidify our leadership in luxury beauty

You will:

DATA DRIVEN EXPERIENCES – STRATEGY ORCHESTRATION

• Strategic Roadmap: Define the 3-year SAPMENA CRM roadmap for the Luxe Division, aligning local market execution with global ambitions as well as the Zone’s consumer acquisition target.
• Revenue Growth: Shift the focus from "sending communications" to "driving conversions and experiences." Own the CRM-attributed revenue targets, optimizing the mix between acquisition, the art of repeat, and win-back strategies to ensure sustainable top-line growth with our Luxe brands portfolio
• Data Excellence: Oversee the regional 1P and 2P strategy, ensuring high-quality data capture across all touchpoints (Retail, E-commerce, Boutique) to fuel advanced segmentation and predictive modeling.

LOYALTY PROGRAM REVAMP & LUXURY EXPERIENCES:

• Program Transformation: Lead the end-to-end redesign of our regional loyalty frameworks and trigger journeys for our Luxe brands. Move beyond transactional "points-chase" toward emotional, tiered loyalty models that prioritize exclusive services, early access, and personalized rewards. Leverage Omni, audience science, data and strategy with the new tool.
• O+O Integration: Work closely across our portfolio of Luxe brands to ensure a seamless Online-to-Offline loyalty journey, bridging the gap between digital engagement and the high-end boutique experience.
• Scalability: Develop a "Core" loyalty blueprint that can be localized across diverse SAPMENA markets while maintaining divisional coherence.

REGIONAL PERFORMANCE & MARKET EMPOWERMENT:

• • Center of Excellence: Act as the primary strategic consultant for local DDX/CRM managers. Upskill the DDX community through best-practice sharing, advanced tool adoption, and drive innovations through pilots
• • VIP Strategy and Clienteling: Develop bespoke "white-glove" CRM journeys specifically for the top 1% of our consumer base, leveraging deep insights to drive ultra-high retention to our Omni-touchpoints

We Are Looking For:

We are looking for a visionary leader with a proven track record of converting data insights into significant revenue growth and exceptional consumer experiences. You are a master of navigating complex stakeholder environments and inspiring teams across a dynamic region to execute a unified vision.

You’re a great match if you have:

• Strategic Vision: Expertise in creating and executing long-term CRM strategies that drive measurable business impact, particularly in Consumer Lifetime Value (CLV).
• Regional Exposure: Bringing demonstrated experience working with a diverse array of different markets and the ability to influence, communicate and drive initiatives
• Holistic understanding of Paid/Owned/Earned integrated strategy: Experience collaborating and partnering within such an ecosystem and aligning this overall with consumer insights and behaviour
• Data & Analytics: The ability to translate complex data into actionable strategies, driving advanced segmentation and predictive modeling.
• Digital Transformation: Experience leading large-scale change, including the redesign of loyalty frameworks and adoption of new technology ecosystems.
• Consumer Centricity: A deep commitment to creating emotionally resonant and highly personalized luxury brand experiences.

What’s In It For You:

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1,there’sno sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are:

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

L’Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L’Oréal Luxe expresses its unique vision for luxury beauty: La Culture de l’Écart.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

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