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England
Oxford
Retail
Full
- Time
19-Feb-2026
SENIOR AREA MANAGER:
Reporting to Retail Director:
I am the Senior Area Manager. My mission is to drive exceptional consumer experiences and land ambitious retail results for L’Oréal Luxe brands in my Area and Region. Alongside developing the store teams to deliver retail growth in my own Area, I will impact the results of the entire Region by animating my team of mobile Category & Activation experts who will execute engaging events across all stores. I will also take the lead in creating new and collaborative ways of working between Field Retail & Education teams to develop a high-performing, engaged and motivated field force in my region.
Key Responsibilities:
RETAIL PERFORMANCE
- Achieving retail growth for the area and region, including setting targets in line with Brand sell out targets.
- Gaining market share (rankings/growth vs market).
- Implementing an offline segmentation strategy & top doors growth.
- Analysing & developing of Retail KPI.
- Executing brand calendar, activation & events strategy for the region leveraging the expertise of the mobile team (artistry, categoryexperts).
- Manage the region’s incentive budget to drive retail performance and achieve sell-out objectives.
- Contribute my experience to the broader divisional Retail & Education projects.
CONSUMER EXPERIENCE:
- Deliver exceptional consumer experience, validated by Mystery Shopper results & NPS.
- Identify areas of opportunity to enhance CXE & collaborate with Field / Education teams to take action as needed.
- Be a champion for ensuring Omni BA, Beauty Tech & CRM Strategy in your region is executed.
PEOPLE MANAGEMENT
- Manage a team of RAE, Category Experts, and mobiles for the region. Ensure the eventing/animation calendar is up to date —Arbitrate requests for mobile support for the region.
- Mentor Area Managers & deputise for Retail Director when needed.
- Deliver a seamless and best in class BA experience.
- Coach and develop teams, through on -the- job, classroom and peer development.
- Performance management.
- Stakeholder management.
OPERATIONAL EXCELLENCE
- Commission & incentive end-to-end validation process for the region.
- Budget management for the region (FTE, T&E, Events, Agency, Overtime), including analysis & corrective actions.
- Collaboration with Field Services to ensure operational excellence.
- Custodian of Brand Equity & Luxury Expression of our brands (VM/RD excellence).
- BTQ Operations, Stock control & Audit points are adhered and achieved.
I AM:
- Field Based
- 3-4 days per week in store
- Level 6
MY CORE KPIS ARE:
- Sell out & Productivity
- CXE (Mystery Shop/NPS)
- Pulse & Employee Retention
- Beauty Tech
- Budget control (FTE/HC, T&E)
MY DELIVERABLES/OUTCOMES ARE:
- Execution of Retail Strategy & Local growth plans
- Exceptional consumer experience
- Engaged High Performance Team
- Management of Mobile & Events team for Region
- Management of Regions staffing budgets (inc Angecy)
- Management of Regions Incentive budget
HAVE IN-DEPTH KNOWLEDGE OF:
- Retail Growth levers & Strategy
- Team management & Development
- Consumer & Customer needs
- Commercial/Retail Acumen
MY KEY STAKEHOLDERS ARE:
- Retail, Field Services, Education & Services (Local & Zone)
- BU Trade Marketers, S/NAMs
- HR Retail
- Finance
MY KEY SKILLS ARE:
- Retail & Commercial Acumen
- People Management
- Coaching
- Stakeholder Management
- Strategy Ideation
- Operational Skills & Management
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About L'Oréal

L'Oréal
PublicL'Oréal is a French multinational cosmetics and beauty company that develops, manufactures, and markets skincare, haircare, makeup, and fragrance products. The company operates through multiple divisions including consumer products, luxury brands, professional products, and active cosmetics.
10,001+
Employees
Clichy
Headquarters
Reviews
3.8
10 reviews
Work Life Balance
3.2
Compensation
4.1
Culture
3.4
Career
4.2
Management
2.8
68%
Recommend to a Friend
Pros
Career growth and progression opportunities
Good compensation and benefits
Strong company reputation and brand
Cons
Management and leadership issues
Work-life balance challenges
Office politics and workplace culture issues
Salary Ranges
0 data points
Senior/L5
Intern
Senior/L5 · Program Manager
0 reports
$159,200
total / year
Base
-
Stock
-
Bonus
-
$135,320
$183,080
Interview Experience
35 interviews
Difficulty
3.0
/ 5
Duration
14-28 weeks
Offer Rate
41%
Experience
Positive 64%
Neutral 22%
Negative 14%
Interview Process
1
Phone Screen
2
Technical Interview
3
Hiring Manager
4
Team Fit
Common Questions
Technical skills
Past experience
Team collaboration
Problem solving
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