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Capital Region

Copenhagen

Marketing

Full

• Time

06-Feb-2026

Are you a brand expert who is equally passionate about defining long-term strategy and executing flawless campaigns? Do you have the business acumen to manage a brand's P&L while also collaborating creatively with influencers and commercial teams? Are you ready to be the central force driving the success of Color Wow in the Nordic market? If yes, then keep on reading! We are looking for a Brand Development Manager for Color Wow based in Copenhagen - a role that offers a unique chance to build, lead, and grow a brand from the ground up.

Your Mission

As the Brand Development Manager, you are the central architect behind the launch and growth of Color Wow in the Nordics. From our Copenhagen office, you will own the brand's successful integration into L'Oréal Nordic, from strategy to execution, blending expert product management with dynamic channel activation. You will be the guardian of the brand's equity while driving its commercial success across e-commerce, selective retail and salons. You will report into the Brand Business Lead.

• Strategic Brand & Portfolio Management: You will develop and oversee the annual and long-term product portfolio strategy, leveraging market trends and deep consumer insights to proactively identify opportunities for scale and impact. You are the owner of the 360° O+O marketing plan.
• Go-to-Market Activation: You will ensure the successful execution of launch plans and the annual activation calendar through close cooperation with cross-functional teams (Commercial, Operations, Global & Zone), deploying impactful campaigns to drive recruitment and loyalty.
• Commercial & Channel Excellence: You will define the channel strategy in collaboration with commercial teams, creating insight-led client presentations, and ensuring perfect brand execution both online and offline.
• Strategic Partnership: You will work in close collaboration with the Advocacy & Influence Manager, ensuring that content, creator, event strategies are seamlessly integrated into the 360° brand plan to maximize reach and relevance.
• Performance & Strategic Reporting: You will manage the A&P budget and be accountable for performance, preparing insightful reports for leadership by translating campaign results and market data into actionable business strategies.

We Are Looking For

We are seeking a versatile and strategic brand builder with a proven ability to manage a brand's P&L and market presence from end to end. You are equally comfortable defining a product strategy as you are executing the brand’s activation. We're looking for:

• Proven experience in a blended marketing role, such as Brand Management, Product Management, or Activation Marketing, ideally within the beauty or FMCG industry.
• Strong business acumen with experience in portfolio management, pricing, and budget (A&P) management.
• Expertise in developing and executing successful 360° consumer-centric activation plans for e-commerce and retail channels.
• An analytical and data-driven mindset, skilled at turning market and sales data into actionable growth opportunities.
• Fluency in English is required.

What’s In It for You

From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues. Our Nordic organization includes nearly 1000 employees across the four Nordic capitals. Furthermore, we offer:

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference!

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

At L'Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are. We are the cutting edge.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

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