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Permanent

Bucureşti

Bucharest

Digital Marketing

Full

• Time

04-Mar-2026

Hello, we’re L’Oréal,

We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).

Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As the Advocacy & Influence Manager for La Roche-Posay, you will be an integral part of the Marketing team, driving the brand's social and advocacy vision. You will collaborate closely with Medical, Commercial, and Corporate teams, while leading external agencies to amplify our brand's voice. Your mission is to be innovative, bring unexpected ideas, push boundaries, and contribute to solving complex challenges. Your responsibilities will include:

• Social & Advocacy Strategy: Strategize and execute the brand's Social Strategy across Paid, Owned, and Earned media (O+O), including "Always ON" campaigns on platforms like Instagram, Tik Tok, Facebook, and LinkedIn.
• Plan the B2B and B2B2C advocacy strategy, building and maintaining relationships with key content creators, healthcare professionals, and communities.
• Monitor competitor communications and social media trends to propose fresh ideas that put La Roche-Posay in the spotlight.
• Campaign & Content Execution: Lead and implement paid advocacy campaigns, from negotiation and creator selection to final results and learnings.
• Drive earned media through creative send-outs, real-time marketing, and event amplification (PR launches, press trips).
• Collaborate with other departments (commercial, medical, training) to boost brand visibility and contribute to business turnover.
• Performance & Community Management
• Define KPIs and use reporting tools (Traackr, Sprinklr, PowerBI) to monitor campaign performance and deliver insights.
• Supervise the community management agency, ensuring excellent consumer interaction and swift response times.
• Ensure all activations are fully compliant with legal and GDPR guidelines.

We Are Looking For

• Similar experience in actively managing a brand or company's Social Media Programs.
• Deep knowledge of top social media platforms & creators’ landscape including their usage, demographics, and marketing opportunities.
• Strong verbal and written communication skills in both Romanian and English.
• Proficiency in data analytics with the ability to translate insights into actionable strategies.
• An entrepreneurial approach and solution-oriented mindset, with the ability to manage complexity.
• A proven team spirit and collaborative attitude, with strong presentation and negotiation skills.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
• Unlimited access to the L’Oréal “My Learning Platform” to boost your competencies development.
• Access to the L'Oréal Share & Care package: 25 days annual leave, meal tickets, health & life insurance, personalized Onboarding Plan, career coaching, yearly sports activities compensation etc.
• Cherry on the cake: products from our brands’ portfolio on special occasions.

Who We Are

Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

*We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. *

Want to discover more about L’Oréal Careers? Get the insider tips from L’Oréal recruiters on Tik Tok @Loreal Groupe!

Beware of recruitment scams! L'Oréal only accepts applications through our official careers website. If you encounter suspicious recruitment activity, please report it immediately.

Apply now

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