Help shape how we acquire and grow Small Business customers by turning marketing data into measurable business outcomes. You’ll lead analytics across the full campaign lifecycle—sizing opportunities, building financial cases, designing tests, and measuring performance—to improve incrementality, profitability, and ROI. You’ll partner closely with Marketing, Finance, and Data & Analytics to influence strategy and execution with clear, stakeholder-ready insights. This role offers visibility, meaningful impact, and the chance to modernize how we use tools like Snowflake and AI-enabled analytics to scale decisioning. Job Template - shortened - 12-05-24 - PDF.pdf

Job summary

As a/an Vice President, Marketing Analytics Manager in the Small Business Decision Sciences team, you will lead the financial and analytical optimization of marketing media and acquisition campaigns end-to-end. You will translate complex data into actionable insights that improve targeting, test design, and performance measurement, while operating with a consultative mindset and clear executive communication. You will own delivery for a defined book of work—intake, prioritization, scoping, timelines, and outputs—aligned to business goals and campaign calendars. You will help strengthen measurement quality, repeatability, and auditability through disciplined processes and controls. You will also coach junior team members and raise the bar on analytical standards and stakeholder-ready storytelling.

Job responsibilities

• Lead analytical and financial optimization across the marketing lifecycle, including opportunity sizing, targeting, test design, execution support, and performance insights.
• Own stakeholder relationship management and delivery for assigned marketing partners, including intake, prioritization, scoping, timelines, and outputs aligned to campaign calendars.
• Drive experimentation strategy and measurement rigor by defining hypotheses, test/control design, success metrics, and post-test readouts.
• Develop financial business cases, forecasts/proformas, and impact models to evaluate incrementality, profitability, and ROI.
• Partner with Marketing, Finance, and Data & Analytics stakeholders to design, implement, and track strategic campaigns from planning through measurement.
• Leverage and evolve the analytics toolset (including Snowflake and AI-enabled analytical applications) to improve speed, scale, and consistency of insights.
• Collaborate across modeling, finance, marketing channels, and execution teams to ensure solutions are implementable, controlled, and aligned to standards.
• Define data requirements needed to monitor targeting, execution, and performance, and partner with data teams to close gaps in quality and lineage.
• Maintain processes and controls that improve measurement quality, repeatability, and auditability of results.
• Coach and develop junior team members by setting standards for analytical methods, documentation, and stakeholder-ready communication.

Required qualifications, capabilities, and skills

• Demonstrated hands-on experience delivering marketing financial analytics and performance insights, including test design, estimation proformas, and post-campaign measurement.
• 6+ years of related Marketing Data & Analytics experience.
• Master’s degree in a related field, or Bachelor’s degree + 5+ years experience in a related discipline.
• Ability to partner effectively across Marketing, Finance, and Data & Analytics, influencing decisions with clear and concise communication.
• Ability to explain complex quantitative topics clearly to senior stakeholders and cross-functional partners.
• Proficiency with analytics languages/tools such as SQL, Python, SAS, or R (or comparable).
• Experience working with relational databases and big data platforms, including Snowflake.
• Strong analytical reasoning and structured problem-solving skills, with the ability to translate data into actionable insights.
• Working knowledge of ETL/ELT concepts and how upstream data flows impact analytics outcomes.
• Experience with self-serve BI tools for dashboarding and automated reporting. J
• Strong written and verbal communication skills, including creating executive-ready narratives and presenting findings succinctly.

Preferred qualifications, capabilities, and skills

• Experience measuring marketing incrementality and ROI using test/control frameworks and/or attribution methodologies.
• Experience supporting acquisition-focused and paid media marketing analytics, including targeting and list execution considerations.
• Experience building standardized measurement frameworks and controls that improve repeatability and auditability.
• Experience modernizing analytics workflows using automation and AI-enabled analytical tools.
• Experience mentoring analysts and reviewing analytical documentation and stakeholder communications

Relocation assistance is not available for this role.