Summary

The Integrated Brand Manager is responsible for leading the development and execution of integrated brand campaigns, product launches, and strategic initiatives across channels. This role translates brand strategy into compelling creative briefs and actionable go-to-market plans, ensuring alignment across teams and delivering high-quality execution. This role works at the intersection of brand, creative, and cross-functional execution, helping ensure work moves efficiently from brief to delivery across business units (Cafe, DTC & commercial).

Responsibilities

Brand & Campaign Development

• Lead the development of integrated marketing plans for product launches, partnerships, and key brand moments across Cafe, DTC & commercial business units.

• Translate brand strategy into clear positioning, messaging, and channel plans

• Develop and manage comprehensive go-to-market frameworks across Café, DTC, Social and PR support

• Ensure all initiatives align with brand priorities and business objectives

• Partner with stakeholders to prioritize initiatives based on impact, timing, and available resources

Creative Development & Briefing

• Write and manage strategic creative briefs across channels

• Partner closely with Creative teams throughout concept development and execution to maintain alignment from brief to final delivery

• Provide structured, strategic feedback to ensure creative output aligns with brand standards and campaign objectives

• Support creative reviews, alignment meetings, and approval processes

Creative Project & Workflow Management:

• Manage creative intake, clarify scope, and define deliverables

• Lead cross-functional coordination across Product, Commercial, Café, DTC and Communications teams

• Own end-to-end campaign timelines, workbacks, and asset delivery schedules across channels in partnership with creative and stakeholders.

• Identify risks and proactively manage dependencies to ensure seamless execution

• Maintain clear project documentation, status updates, approvals, and final asset tracking

Performance & Optimization

• Define campaign KPIs in partnership with key stakeholders

• Monitor performance and gather post-launch insights

• Apply learnings to continuously improve activation effectiveness

Requirements

• 5+ years of experience in brand marketing, integrated marketing, or creative project management

• Bachelor's Degree preferred

• Demonstrated experience leading product launches or multi-channel campaigns

• Strong creative brief writing and messaging capabilities

• Experience collaborating with in-house creative teams and/or agencies

• Excellent project management, communication, and stakeholder management skills

• Experience in CPG, food & beverage, or lifestyle brands

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

For more information, please visit  www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

The salary range for this full-time position is $85,000.00 - $134,200.00, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.