We are seeking a creative and analytical thinker who can develop innovative marketing strategies to drive brand awareness, consideration, and lead generation. This is a strategic role with significant interaction across cross-functional teams, requiring close partnership and integration with Marketing Centers of Excellence (COEs), key business stakeholders, and cross-line-of-business marketing partners.

As a Innovation Economy Marketing Strategy Senior Associate, within the Commercial Bank, you will support a business that spans multiple divisions. You will play a pivotal role in advancing marketing initiatives that drive business growth. You will be responsible for developing, implementing, analyzing, and reporting on marketing campaigns, thought leadership, and content across all stages of the marketing funnel. You will also support team operations and reporting for our initiatives.

Job Responsibilities

• Develop a deep understanding of the Innovation Economy business, customer behaviors, and the competitive landscape to inform best practices in messaging, brand building, client engagement, and relationship deepening.
• Collaborate across teams to develop insights and identify trends within campaigns to optimize marketing tactics, improve results, drive efficiencies, and reduce costs.
• Work effectively and efficiently within multiple systems and processes throughout creative development and campaign execution to ensure proper approvals and controls for a successful launch.
• Track and review campaign and channel performance, and generate recommendations based on reporting, insights, established best practices, and the competitive landscape, while managing the budget.
• Partner with segment marketing leaders and product partners to develop messaging strategies for product value propositions, utilizing best practices and aligning with broader brand guidelines.
• Formulate hypotheses and develop, prioritize, and oversee a rigorous test-and-learn roadmap.
• Collaborate with creative agencies and marketing execution partners on the development of creative assets and a robust creative testing roadmap.
• Partner with the Analytics team to understand insights and end-to-end program performance—across traffic, engagement, conversion, and account and customer quality metrics.
• Drive a rigorous, data-driven testing agenda focused on improving the customer experience and optimizing both in-branch and digital conversion funnels.
• Identify and prioritize opportunities across channels and share key updates with senior management.

Required Qualifications, Capabilities, and Skills

• Bachelor’s degree in Business, Marketing, or Finance.
• 5 plus years of strategy or marketing experience in a digital environment.
• Strong analytical, problem-solving, and planning skills; able to identify and recommend new opportunities.
• High-energy, solutions-oriented, and able to excel in fast-paced, deadline-driven environments.
• Proficient in Excel and skilled at creating high-quality PowerPoint presentations.
• Effective at managing multiple initiatives and priorities simultaneously.
• Comfortable working in a matrixed organization.
• Excellent written and verbal communication skills.
• Team player with a positive attitude, adaptability, and meticulous attention to detail.

Preferred Qualifications, Capabilities, and Skills

• Financial services industry experience.