This role also offers a unique, first-hand perspective on what it takes to serve as a General Manager for a segment or product. It provides the opportunity to develop the skills, mindset, and experience necessary to pursue a future General Manager role, should that be of interest.

• As a Product Manager Senior, Emerging Growth Segments Strategy & Operations
• Vice President in Consumer Banking, you will serve as a senior strategic leader responsible for shaping the firm’s approach to serving customers across our Emerging Growth Segments, which include youth and families, next-generation customers (“Starters”), elders and vulnerable persons (“EVP”), and traditionally underserved customers (“Lower Mass”).

You will report to the General Manager, Head of Emerging Growth Segments and will partner closely with senior leadership across the team (e.g., General Managers of each Emerging Growth Segment) to drive cross-segment strategy efforts. The role requires exceptional analytical rigor, strategic judgement, and the ability to translate complex insights into clear direction.

This is a high-impact opportunity for a strategy-oriented business leader who thrives in ambiguity, enjoys building from the ground up, and can move seamlessly between strategy formulation, stakeholder alignment, and execution. You will manage a small team including two Vice President direct reports who will drive program management for high-priority go-to-market cross-team initiatives.

As a leader, you will share the passion we have for our team’s cultural values: advocate for the customer, strive for excellence, cultivate trust, set clear expectations and hold yourself and others accountable, and commit to self-growth

Job responsibilities

• Articulate the long-term strategy for the Emerging Growth Segments portfolio, serving as the connective tissue across Youth/Family, Starter, EVP and Lower Mass teams to identify synergies, operational efficiencies, and opportunities for growth.
• Partner with senior leaders across Emerging Growth Segments, Product, Operations, Strategy, Risk, Finance, and Customer Experience to integrate segment strategies into broader enterprise priorities and sequencing.
• Effectively translate strategic priorities into clear objectives, operating principles, and measurable outcomes to guide execution.
• Conduct independent analyses on demographic trends, customer needs, regulatory considerations, and competitive dynamics impacting Segment populations and translate findings into clear recommendations and prioritized actions.
• Oversee two Vice President program managers; set priorities, establish governance, and ensure issues and decisions are escalated and resolved quickly.
• Lead a portfolio of cross‑segment go-to-market initiatives from concept through delivery; clarify scope, dependencies, timelines, and risk mitigations across multiple workstreams.
• Develop creative, structured approaches to complex assignments, balancing speed with rigor and cross-functional alignment with key partners, including Marketing and Branch teams.
• Partner with Emerging Growth Segments, Finance, Product, Marketing, Analytics, Risk, Compliance, and Legal teams to establish trust, set financial goals, define success metrics, and ensure strong governance and regulatory awareness.
• Monitor segment-level performance and progress against strategic objectives, identifying risks, gaps, and opportunities for course correction and efficiency improvements.
• Develop and coordinate executive-level deliverables, representing the Emerging Growth Segments team in cross-functional forums to ensure alignment on strategic priorities, metrics, and delivery timelines.
• Influence outcomes without direct authority by aligning stakeholders around shared goals and promoting a disciplined, customer-centered approach to decision-making that balances innovation with responsible risk management.

Required qualifications, capabilities and skills

• 5+ years of experience in strategy, business operations, management consulting, or a similar analytical leadership role.
• Demonstrated experience defining strategy, operating models, or business priorities at a segment, portfolio, or enterprise level.
• Strong ability to translate complex data and insights into clear strategic direction and executive-level communication.
• Proven ability to influence senior stakeholders and lead cross-functional initiatives without direct authority.
• Comfortable operating in fast-paced, ambiguous environments and building structure where it does not yet exist.
• Exceptional analytical, communication, and problem-solving skills.

Preferred qualifications, capabilities and skills

• Experience working in highly regulated environments or with risk and control partners is a plus.