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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Shanghai, China

Job Description:

The mission of this position is to:

Define China Classical portfolio’ strategy ,figure out growth opportunity /stop losing possibility, drive positive revenue impact for company and manage the end-to-end performance of the portfolio.

DUTIES & RESPONSIBILITIES

1. Responsible for portfolio strategy.

• Define brand strategy based on data-driven insights of wearers in different channels and different wearer segments.
• Define the go-to-market strategy & build up business case to support for growth including 4P.
• Translate the strategy into business targets, i.e.: NTS/offtake/market share.
• Leverage the internal resources to implement the aligned strategy.

1. Responsible for portfolio’s complete life-cycle management.

• Work on product value proposition, target audience, selling points and packaging design based on brand strategy.
• Owner of the launch and discontinue process and timeline.
• Coordinate across different functions: regional team, supply chain, sales, channel marketing, QA on NPI and discontinue.
• NPI performance tracking with insights behind number.

1. Owner of portfolio performance and contribute to P&L.

• Analyze and obtain insights of portfolio’s performance in all channels (NTS, offtake, wearer, share etc.) and perform portfolio forecast.
• Work with cross-functional team to drive brand business.
• Find ways to optimize brand P&L (channel mix, product mix, revenue growth management, etc.)

1. Lead team to drive portfolio communication consistent from brand to Channel:

• Lead and develop brand communication strategy (visual, content library & message house ) with objective to grow Classical brand’s equity, consumption, and loyalty to meet business objective in the China market.
• Budget management of brand communication investment if any.

EXPERIENCE & EDUCATION

Education: Bachelor’s degree or above.

Major in Marketing & Business is a plus:

Experience:

• Minimum 8+ years' experience in overall brand management
• Team management experience is MUST.
• Turn around business & Legacy /heritage product management experience preferred.
• Data drive analysis & insight capability is plus.

Preferred Candidate Mindset:

Proactive, Growth mindset with resilience , Business ownership.

Base skill requirement

• Strong analytical thinking
• Strong communication skills
• Proactiveness and ability to learn quickly
• Excitement about working under test-and-learn environment
• Connect and collaborate with different stakeholders
• Energetic, dynamic and creative

Language Requirements:

Fluent in Chinese and English is MUST, both written and oral

Required Skills:

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Inclusive Leadership, Industry Analysis, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Resource Allocation, Stakeholder Management, Strategic Thinking