BU Marketing Head at Johnson & Johnson

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Shanghai, China

Job Description: Objectives:

The Business Unit (BU) Marketing Head is responsible for leading the overall marketing strategy, portfolio management, and commercial execution for the assigned business unit. This role serves as the strategic architect of brand growth, ensuring that marketing initiatives align with corporate priorities, market dynamics, and customer needs.

The position oversees product strategy, launches, brand lifecycle management, market development, customer segmentation, and competitive positioning to drive sustainable revenue growth and market share expansion.

This leader partners closely with Sales, Medical Affairs, Market Access, Finance, Supply Chain, and global/regional marketing teams to ensure seamless cross-functional execution. The role also requires strong analytical capability to translate insights into actionable strategies, excellence in go‑to‑market planning, and disciplined performance management.

Key Responsibilities:

Build up the marketing strategy and annual plan based on marketing analysis, including innovated market mix to meet new environment

Oversee the formulation of marketing strategies and programs to achieve sales, margin and market share objectives within budgets

Implement marketing strategies plan timely with high quality and professionalism

Forecast product requirements, identify potential supply issues, and develop contingency plans

Liaise with other departments such as regulatory, medical affairs, sales, training and finance to ensure marketing strategies are realized. Maintain strong interdepartmental communication and liaison (locally and internationally)

Maintain up-to-date information and understanding of market, competitor and patient behavior

Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards. Review complaints and suggestions relating to assigned products.

Maintain the high level of client relations by providing regular marketing information which the client demanded

Establish and reinforce professional relationship with internal and external partners

Establish and sustain close relationship with national and regional KOLs in related specialties

To make a performance driven culture by managing KPIs

People management, assess and develop team members to build a sustainable organization

For new products, ensure a successful prelaunch and plan has been established and executed via working with sales team

Managing marketing department budget within compliance and financial regulations effectively

Build and be part of ONE TEAM culture

Required Qualifications：

10+ years experience in Marketing management role with at least 3 years in Medical Device industry

High ability of communication and expression

Spirit of entrepreneurship and team-building

Good PPT skill:

Sense of urgency and logical thinking

Ownership and accountability

Strong sense of compliance culture

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as De Puy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.

Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of De Puy Synthes and your employment would be governed by De Puy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by De Puy Synthes at an appropriate time and subject to any necessary consultation processes.

Required Skills: Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Alignment, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Leadership, Market Expansion, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Risk Assessments, Stakeholder Management, Strategic Thinking, Team Management