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Job Function:
Marketing
Job Sub Function:
Strategic Marketing
Job Category:
People Leader
All Job Posting Locations:
Beijing, China, Shanghai, China
Job Description:
Job Title:
Solid Tumor China NPP Lead/Associate Strategic Marketing Director
Reporting Line
Reports to: APSO Solid Tumor TA Lead
Matrix collaboration with: APSO, Op Co Solid Tumors teams, China R&D (CCT), Medical, Market Access, BD, and Commercial Operations
Purpose of the Role
The China Solid Tumors Strategic Marketing – New Product Planning Lead is accountable for shaping and driving the long‑term pipeline and portfolio strategy for Solid Tumour oncology in China, from early clinical stages through pre‑launch readiness.
This role serves as the strategic “bridge” between global asset development and China’s unique market needs, ensuring future assets, indications, and business models are fit‑for‑China, competitively differentiated, and launch‑ready. The role leads China NPP strategy across key solid tumour disease areas and plays a critical role in influencing global development priorities, lifecycle strategy, and portfolio investment decisions.
Key Responsibilities
1. China Solid Tumours Pipeline & Portfolio Strategy
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Own and drive the China Solid Tumours NPP strategy, spanning early to late‑stage assets and indications.
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Define China‑specific strategic imperatives, disease area priorities, and portfolio sequencing aligned to unmet medical need and commercial opportunity.
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Lead pipeline sufficiency and portfolio gap analysis versus current and future competitive landscapes in China.
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Develop and articulate clear China value narratives for pipeline assets to support governance, prioritization, and investment decisions.
2. Early Asset & Indication Shaping
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Influence Target Product Profiles (TPPs), indication sequencing, and clinical development strategies to optimize China relevance.
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Partner closely with China Compound Team (CCT), APSO DAS lead, and Medical Affairs to ensure early integration of commercial insights.
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Provide strategic input at key global development milestones (pre‑IND, Phase I–III, lifecycle extensions).
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Identify China‑specific opportunities including biomarkers, precision medicine strategies, combination approaches, and novel access models.
3. Pre‑Launch & Launch Excellence Readiness
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Lead China pre‑launch strategic planning for priority solid tumour assets, ensuring seamless transition from NPP to inline teams.
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Define future launch archetypes, success metrics, and critical enablers (diagnostics, patient pathways, ecosystem readiness).
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Ensure early alignment across Commercial, Medical, Market Access, and Operations on launch ambition and execution model.
4. Cross‑Functional & Global Leadership
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Act as the China strategic interface to global and regional Solid Tumours teams.
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Lead and influence complex, matrixed cross‑functional teams without direct authority.
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Partner with Business Development to assess external opportunities, collaborations, and pipeline expansion options relevant to China.
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Represent China perspectives in global governance forums, ensuring China’s voice is clearly articulated and influential.
5. Strategic Planning & Governance
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Drive China Solid Tumours long‑range strategic planning (LRFP, BP) from a pipeline and portfolio perspective.
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Support senior leadership with high‑quality strategic insights, scenario planning, and decision frameworks.
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Ensure all activities are compliant with internal governance, ethics, and regulatory requirements.
Key Stakeholders
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AP Solid Tumours DAS & Asset Teams
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China Oncology Leadership Team
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China R&D / CCT
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Medical Affairs, Market Access, Commercial Excellence
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Business Development & Strategic Insights
Qualifications & Experience
Required
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Bachelor’s degree required; MBA, PhD, PharmD, or MD strongly preferred
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Extensive experience in oncology strategic marketing, NPP, portfolio strategy, or commercial strategy
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Strong understanding of China oncology market dynamics, including policy, access, and competitive environment
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Proven ability to influence global development and lifecycle strategy without direct reporting lines
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Experience across early and late‑stage pipeline assets
Preferred
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Solid tumour therapeutic area expertise (e.g., lung, GU, GI, bladder, CRC, breast, head & neck)
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Experience working in matrixed global–regional–local organizations
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Exposure to precision medicine, diagnostics, or novel modalities
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Strong strategic storytelling and executive communication skills
Critical Capabilities
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Enterprise‑level strategic thinking
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Strong commercial and clinical acumen
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High influence and stakeholder management capability
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Comfort with ambiguity and early‑stage decision‑making
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Ability to translate complexity into clear strategic choices
Success Measures
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Strength and clarity of China Solid Tumours pipeline strategy
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Degree of China influence on global asset and indication decisions
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Quality of pre‑launch readiness for priority assets
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Leadership impact across cross‑functional and global stakeholders
Required Skills:
Preferred Skills:
Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management {+ 2 more}
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