Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Within the QuickBooks team, the Fintech team helps small businesses get paid, manage bills, and access financing to run their business, resulting in industry-leading cash flow benefits. These solutions help us address the statistic that 50% of small businesses go out of business within 5 years because they run into cash flow issues.

The Principal Product Marketing Manager, Capital for our Lending division will play a pivotal role in driving growth of our QB Capital portfolio, specifically targeting Small and Medium Business (SMB) prospects with developing value propositions. Your primary objective will be to develop deep product expertise and customer empathy to build winning value propositions and positioning that solve the credit gap for SMBs and boost their confidence to apply for our QB Capital portfolio of products. By leveraging insights and data science best practices, you will help GTM Channels launch and optimize integrated omni-channel campaigns. Key initiatives include development of new, compelling positioning, claims and other proof, customer journey mapping, and execution of impactful marketing campaigns across various channels including digital, web, email, lifecycle marketing (ELM), and sales, with the ultimate goal of generating high-quality leads and boosting demand.

Responsibilities

• Own 1-year business outcomes for Growth initiatives for Intuit QuickBooks’ Capital products, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses

• Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to deliver on the biggest customer needs

• Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences

• Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners

• Develop go-to-market plans, segmentation, and marketing activations in close partnership with channel, ecosystem, and external partners and our business development team to deliver year-on-year growth for our lending marketplace

• Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success

• Conduct in-depth analysis of our target markets and ideal customer profile (ICP) to identify new opportunities for growth.

• Own the data-gathering and analysis for competitive intelligence, tracking competitor movements and uncovering weaknesses to exploit in our messaging.

Qualifications

• 8-10+ years of experience in product marketing strategy and cross-functional execution

• Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans

• Highly analytical and problem-solving orientation; comfort with different testing methodologies  and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities 

• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes

• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results; comfortable navigating ambiguity and driven by measurable results.

• Strong track record of leadership, storytelling, and influencing in a cross-functional, fast-moving environment

• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results

• Excellent verbal, written/presentation, and interpersonal communication skills.

• BA/BS required, MBA preferred.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: 

Bay Area California $ 197,000- 266,500