This role will support Honeywell Building Automation’ marketing transformation with execution of key campaigns and digital marketing activities for Honeywell Building Technologies. As the owner of core campaigns, you will work with the team to define go-to-market, marketing mix, personas, and the customer decision journey. Planning and managing promotion campaign end-to-end including measuring impact of end user activities. Working with the team leads for Digital you will be responsible for measuring and analysing tactical KPIs such as email open and conversion rates, social engagement and strategic KPIs such as marketing generated revenue and ROMI.

The Sr Customer Marketing Specialist role will support marketing efforts for Vertical and to drive demand for the Strategic, Projects and Services teams through offering, vertical and region-focused strategy, campaigns and digital marketing activities.

The ideal candidate will have experience with emerging digital channels with a keen eye for creative driven solutions and have experience marketing to commercial end users.

Qualifications/ Experience/ Knowledge

Job Specifications

General
(Define as “Essential” or “Preferred” and Qualify Statements as “Excellent”, “Good / Proficient” or “Basic)”

Required Licenses, Accreditations / clearances / statutory requirements

1. None

Education / Qualifications:

1. Bachelor’s degree in communications, marketing or related discipline or equivalent experience

Experience:

1. Minimum of 5 years in a marketing organization with a focus on marketing communications, field marketing and/or product marketing for a global organization.
2. Experience of Key Account Management / Managing Strategic Accounts.
3. Experience of remote working, building relationships across borders.
4. Experience of working with cross-functional teams, not located in-country, to ensure best-in-class Marcom delivery.
5. At least 3 years’ experience using PowerPoint, Marketo and SFDC
6. Experience with end user B2B customer marketing, emerging digital channels with a keen eye for creative driven solutions and brings attention to detail with a customer-first mindset to their work.
7. Understanding technology buying cycles and sales channels serving B2B customers or B2C customers where applicable.

We Value

1. This role requires a self-starter who can work with limited supervision and is comfortable collaborating with senior stakeholders to drive results-oriented marketing campaigns.

Competency

Definition

Formal Presentation

1. Presenting ideas effectively to individuals or groups when given time for preparation (including non-verbal communication and use of visual aids); targeting presentations to the characteristics and needs of the audience.

Functional Excellence

1. Keeps oneself updated about future trends in the industry & understands their impact on organization/work. Form’s opinion and conclusions that are technically sound. Shows eagerness to learn

Initiative

1. Making active attempts to influence events to achieve goals; self-starting rather than accepting passively; taking action to achieve goals beyond what is required; being proactive.

Innovation

1. Generating creative solutions to work situations; trying different and novel ways to deal with organisational problems and opportunities.

Planning And Organising / Work Management

1. Establishing a course of action for self and others to accomplish a specific goal; planning proper assignments of personnel and appropriate allocation of resources.

Quality Orientation / Attention to Detail

1. Accomplishing tasks through concern for all areas involved, showing concern for all aspects of the job; accurately checking processes and tasks; maintaining watchfulness over a period

Results Orientation

1. Indicating through actions and decisions a sense of importance to get the job done; focusing on the most important things; being impatient with obstacles and lack of movement; taking action to overcome obstacles and seek solutions.

Teamwork / Collaboration

1. Working effectively with team or work group or those outside formal line of authority (e.g., associates, senior managers) to accomplish organisational goals; taking actions that respect the needs and contributions of others; contributing to and accepting the consensus; subordinating own objectives to the objectives of the organisation or team.

Technical / Professional Knowledge

1. Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping abreast of current developments and trends in area of expertise.

Written Communication

1. Expressing ideas clearly in documents that have organisation, structure, grammar, language, and terminology adjusted to the characteristics and needs of the audience.

Key Accountabilities / Deliverables of the roleKEY INDIVIDUAL ACCOUNTABILITIES / DELIVERABLES

• 20% - Develop content for product launches, paid media campaigns, events and virtual
  25% - Conceive, develop, and deploy communications campaigns in support of the Honeywell Building Automation business as a member of the customer marketing team.
  10% Work with the cross functional Leaders to provide monthly funnel tracking and top campaign ROMI tracking
  45% - Support awareness and drive engagement around Customer Marketing priorities which impact disparate parts of the organization through communications, discovering opportunities for wider dissemination of key messages and initiatives led out of the CM organization.

Key Success Factors (Key Metrics / KPIs / Deliverables)

• Proven track record in delivering measured results through planning, managing, executing broad based digital initiative.
• Strong writing, verbal, and presentation skills
• Project management skills
• Creative solutioning – the ability to understand business objectives and translate them into forward thinking campaigns
• Understanding of brand guidelines and how to ensure projects bring the brand to life in inspiring ways.

Interdependencies

Key things this role does that makes other roles more effective

• This role will work closely with Building Management Team, and global team for demand generation across different GBEs.