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Email Marketing Senior Principal

HighRadius

Email Marketing Senior Principal

HighRadius

Hyderabad, Telangana, India

·

On-site

·

Full-time

·

2d ago

About Us:

HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across Order-to-Cash, Close & Reconciliation, Consolidation & Reporting, Accounts Payable, B2B Payments, and Treasury. HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+ enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and more. HighRadius has been consistently recognized as a market leader by Gartner, IDC, and Forrester.

Key Responsibilities:

  • Own end-to-end email marketing strategy and execution across cold outreach, nurture, reactivation, and pipeline acceleration programs.
  • Continuously refine email messaging, sequencing, and targeting to improve conversion at every stage of the funnel.
  • Identify bottlenecks and inefficiencies from MQL to SQL, and drive data-backed solutions to close gaps.
  • Design, maintain, and leverage email and funnel dashboards to track engagement, conversion, and pipeline impact.
  • Partner with Demand Generation, Content, and Sales teams to deliver scalable, repeatable programs.
  • Lead regional and GTM-specific email initiatives (e.g., country or region-focused campaigns within EMEA, North America, and APAC).
  • Run structured experimentation across copy, subject lines, cadence design, segmentation, and infrastructure and iterate fast.
  • Ensure strong fundamentals around deliverability, compliance, list hygiene, and sender reputation.

You Are a Great Fit If :

  • You think in funnels and outcomes. Metrics guide your decisions, and you care deeply about conversion and pipeline impact.
  • You balance strategy with execution. You can define the “what” and the “why,” and you’re equally comfortable driving the “how.”
  • You’re intellectually curious. You ask questions, challenge assumptions, and continuously look for better ways to operate.
  • You communicate with clarity. Your messaging is sharp, relevant, and written with intent.
  • You take ownership. You bring structure, urgency, and follow-through to every initiative you lead.
  • You have grit. You operate with the resilience, discipline, and problem-solving mindset.

Experience & Tools :

  • 3–4 years of experience in Email Marketing within a B2B environment.

  • Hands-on experience with:

  • Smartlead

  • Hub Spot

  • Snowflake

  • Salesforce

  • Experience in B2B SaaS, especially enterprise or mid-market, is a strong advantage.

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About HighRadius

HighRadius

HighRadius

Series C

HighRadius provides AI-powered accounts receivable and treasury management software solutions for enterprises. The company's platform automates cash application, credit management, and collections processes for finance teams.

1,001-5,000

Employees

Houston

Headquarters

$3.1B

Valuation

Reviews

2.4

20 reviews

Work-life balance

2.0

Compensation

3.0

Culture

2.2

Career

3.5

Management

1.8

25%

Recommend to a friend

Pros

Good learning opportunities

Friendly people and team

Fun working environment

Cons

Toxic management and culture

Poor work-life balance

Excessive work pressure

Salary Ranges

35 data points

Mid/L4

Mid/L4 · DIGITAL TRANSFORMATION LEAD

3 reports

$191,000

total per year

Base

$147,000

Stock

-

Bonus

-

$191,000

$191,000