THE POSITION:

As a Vertical Marketing Specialist here at Honeywell, you will play a crucial role in driving demand generation through the development and execution of effective marketing strategies. Collaborating closely with sales teams, this role involves understanding customer needs, how they make decisions, the go-to-market, and creating targeted marketing campaigns. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced environment. You will report directly to the Sr Manager of Vertical Marketing and you’ll work out of our x location on a Hybrid work schedule. In this role, you will impact the company by developing and executing targeted marketing strategies that drive customer engagement, loyalty, and order growth. Your ability to understand customer needs, analyze market trends, and deliver impactful campaigns will strengthen customer relationships, enhance brand perception through verticals, and contribute to the overall success and profitability of the company.

KEY RESPONSIBILITIES:

Work in partnership with the Lead Marketing Specialist to define the strategy of region x-vertical, document it (white-paper), and gain alignment of the key stakeholders
Collaborate with strategic sales teams to understand target customers and geographies, develop targeted marketing campaigns, and deliver account-based marketing
Develop and execute the marketing plan aligned to the short and long term plan to drive demand generation in the region
Analyze our competitive landscape, industry trends, and customer insights to develop the strategic marketing plans
Understand customer needs to develop messaging and content that will encourage prospects down the marketing funnel, working with the offering management and business leaders
Co-ordinate the need for material, communication, lead management, and agency support through the shared services (COE’s)
Co-Manage vertical events and partnerships, together with participating in non-specific vertical events, as needed
Participate in customer visits to learn and engage first-hand with key target accounts
Utilize Global Design Models, and participate in enhancing both their usage, and KPIs
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Monitor and report on the performance of the vertical results, together with the COE’s and data support group

YOU MUST HAVE:

3+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team
English and Portuguese (Fluent) required
Dynamic and self-motivated individuals who thrive in a fast-paced environment
Teamwork and collaboration, as we believe that the best results are achieved through collective effort
Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
Strong problem-solving skills, as we tackle complex challenges and find effective solutions
Excellent communication and interpersonal skills, as building relationships and effectively conveying ideas are key to success in this role
Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
Passion for marketing and staying up to date with industry trends, as we aim to be at the cutting edge of customer engagement strategies
Commitment to diversity and inclusion, as we believe that a diverse workforce leads to better innovation and business results

WE VALUE

Bachelor's degree in Marketing, Business, or related field
Master's degree in Marketing or Business Administration (preferred)
Passion for driving channel growth and maximizing sales opportunities
Proven track record of developing successful marketing programs
Strong leadership and project management abilities
Ability to think creatively and innovatively
Experience in the technology or manufacturing industry (preferred)