About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, Ad Sense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As the Artist Marketing Manager, you will lead product marketing strategy development, insight generation, audience segmentation, value proposition and all artist product launches and campaigns. Your goal will be to inspire our artist and industry partners to adopt our tools, build their audience and engage their fans on YouTube.

In this role you will be responsible for uncovering and understand the trends and issues facing the global Music Industry, and work cross-functionally to develop product solutions that will bring differentiated products to market and transform our business.

You will build deep and collaborative relationships across the company, and work with the cross-functional Music team to help us position priority products, craft value propositions and help define growth strategies. You will work and influence executive leadership shaping our value narrative and deliver to c-suite external partners.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $117,000-$167,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Define the long-term roadmap, go-to-market frameworks, and growth strategies for YouTube’s suite of artist-focused products and tools.

• Transform complex, industry challenges into actionable insights that drive impact and inform B2B communication strategies.

• Develop compelling messaging and data-backed proof points to articulate YouTube’s unique value proposition to global music industry partners.

• Lead end-to-end launch plans for priority products while collaborating with technical teams to prioritize platform improvements for artists.

• Collaborate with C-level executives across Product, Engineering, and Partnerships while using data analysis to optimize campaign performance and impact.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.

• 4 years of experience in marketing working in fields related to the Music Industry (e.g., music labels, digital streaming platforms etc).

• Experience managing cross-functional or cross-team projects.

Preferred qualifications

• Experience in a consulting/business analyst role in fields related to music.

• Experience with coding, data analysis, and data visualization.