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Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

The Product Marketing Capabilities team is e Bay’s strategic innovation hub for Product Marketing. We exist to make the PMM function more agile, scalable, and data-driven through AI-powered tools, data proficiency, systems innovation, operational frameworks, and seamless cross-functional collaboration.

We are hiring a Product Marketing manager to build and scale AI-powered capabilities that elevate how PMM operates across inbound and outbound. This role combines deep strategic PMM expertise with hands-on GenAI execution. You will define standard methodologies for segmentation, positioning, and GTM. Then you will translate them into scalable AI-enabled systems. These systems improve speed, clarity, and business impact across a cross-functional organization. Success in this role requires strong cross-functional influence and the ability to align multiple partners without direct authority.

What you will accomplish:

• Scale inbound and outbound product marketing initiatives by integrating shared data, experimentation frameworks, and automation into how PMM drives product-market fit and go-to-market outcomes.

• Partner closely with Product, CRM, Research, Data, Analytics, Core Tech, and Marketing teams to find opportunities, align on priorities, and embed GenAI solutions into existing ways-of-working.

• Codify and build Center of Excellence through scalable frameworks, governance principles, and standard methodologies so GenAI-enabled workflows can be adopted consistently across vertical PMMs and regional teams.

• Design and deploy agentic workflows, smart assistants, and reusable prompt systems that translate strong PMM strategy into consistent, high-quality execution across teams and business units.

• Build GenAI-powered capabilities that reduce friction and unlock scale across core PMM workflows, including insights generation, segmentation, positioning, messaging, and GTM planning.

• Rapidly prototype and validate solutions using tools such as Python, Streamlit, or internal equivalents, then collaborate with technical partners to productionize scalable capabilities where appropriate.

What you will bring:

• 5-8 years of experience in Product Marketing, Product Strategy, or Marketing Operations in a tech or ecommerce environment, with deep end-to-end PMM expertise across audience segmentation, positioning, messaging, and GTM execution.

• Proven success operating in a matrixed organization, influencing cross-functional collaborators and senior leaders without direct authority, and driving alignment across competing priorities.

• Solid experience building with GenAI tools and APIs such as OpenAI, Claude, or Lang Chain, with at least 1–2 years applying them to real-world workflows or products.

• Comfort with scripting, prototyping, and building quickly using Python, Streamlit, or similar tools, with the ability to independently move from idea to working solution.

• Fluency in prompt engineering, few-shot design, and shaping system behavior through structured context, tone, and audience nuance.

• A structured, detail-focused approach that enables moving from ambiguity to clarity, building repeatable operating models, and embedding scalable, AI-enabled practices across a distributed PMM organization.

Additional Details

The base pay range for this position is expected in the range below:

$92,800 - $160,200

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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