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This position reports to:

EL Product Marketing Manager:

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Your role and responsibilities
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: #L-Remote

This role is contributing to the Electrification Smart Power division in Mexico. Main stakeholders are Specification, Sales, Logistic, Projects & Purchasing Teams
You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.

• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.

• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).

• Executing annual marketing plan in collaboration with relevant division and/or product groups.

• Developing business plans focused on driving business development for a defined market.

• Qualifications for the role- You are highly skilled in energy distribution and control switchboards, motor starting technologies, busway.

• Ability to demonstrate your experience in technical support and the differentiation by value-added strategies. You have more than 3 years of experience in product marketing process.

• Knowledge about IEC, NOM and NMX standards. Familiarized in the industry, food & beverages, data centers, water & water waste sectors and their needs about MCCs and BUSWAY equipment.

• You are passionate about new electrical technologies and activities around this. Poses high selfmanagement, creativity, communication, problem-solving, teamwork skills

• Degree in electrical, mechanical or similar engineering

• English level qualification (Advanced)

Electrification Smart Power Division:

ABB Mexico

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