At Citi, we get to connect millions of people across hundreds of cities and countries every day.  And we've been doing it for more than 200 years.  We do this through our unparalleled global network.  We provide a broad range of financial services and products to our clients – whether they be consumers, corporations, governments or institutions – to help them meet their biggest opportunities and face the world's toughest challenges.

Shape your Career with Citi

Citi Wealth brings together the full power of Citi to serve the entire continuum of wealth clients, from affluent to ultra-high net worth to family offices.  The strategies we create help our clients maintain liquidity while maximizing yields, transact in foreign currency and across borders, and manage fluctuating expenses or cash flow.  We are uniquely suited to helping our clients meet their banking needs across regions through our global network.

We’re currently looking for a high caliber professional to join our team as Assistant Vice President, Digital Acquisitionbased in Hong Kong.  Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future.  For instance:

• Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country.

• We empower our employees to manage their financial well-being and help them plan for the future.

• Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.

In this role, you’re expected to:

• Work with team lead in developing a digital acquisition strategy for consumer wealth products, both through paid acquisition and by creating digital customer journeys for cross-selling and up-selling new products and services, focusing on personalization and contextual relevance.

• Utilize existing customer digital behavior, banking activity, and transactional data to identify opportunities for personalized interactions and product recommendations.

• Collaborate with product, marketing, and technology teams to orchestrate and execute personalized customer interactions across various digital touchpoints.

• Drive paid acquisition programs with partners, vendors and organic channels

• Develop and implement these acquisition programs, working in conjunction with product, marketing, digital product, finance and internal control stakeholders to deliver on acquisition objectives 

• Influence decisions regarding vendor/agency selection, development of creative assets, copywriting, channel testing strategy.

• Manage conversion across the digital acquisition funnel

• Own all acquisition and activation touchpoints, including landing pages, application channels, mobile app and website modules

• Oversee quality assurance in ad copies, landing pages and sitelinks pre and post launch

• Manage regular reporting related to acquisition and sales 

• Document and manage quality assurance and record retention as required for internal control processes

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
   

As a successful candidate, you’d ideally have the following skills and exposure:

• 5-7 years of experience in digital product management, digital acquisition or marketing, with a strong focus on personalization, customer journeys, or omnichannel engagement.

• Experience and ability to communicate product propositions and services use social media, search engines, interest forums and other online touchpoints as permitted by prevailing regulations

• Experience with wealth, unsecured lending or banking products

• Ability to analyze customer data (digital behavior, transactional data) to derive actionable insights and inform journey design.

• Experience in sourcing and managing acquisition partnerships

• Ability to storytell with numbers 

Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Take the next step in your career, apply for this role at Citi today

https://jobs.citi.com/dei

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.