User Growth Operation Manager

• Tik Tok
• London

3+ months ago• London, United Kingdom
Apply on company site

About Us

Tik Tok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.
Size: 5001-10000 employees

Industry: Entertainment & Gaming, Social Media, Technology

Responsibilities:

The User Growth (UG) Department leads Tik Tok's growth efforts to expand our user base and build our community. We provide strategic growth plans and leverage various marketing, product, and analytical methods to achieve and sustain fast growth. The UG team has a series of mature product growth levers and is proficient in applying them to various businesses. At the same time, we also build new solutions to help the business achieve impactful breakthroughs. We are seeking a results-oriented and strategic operator to support incentive product operations across the EU region. This role requires strong business development expertise, cross-functional collaboration, and a growth mindset to elevate our incentive products to the next level.

Responsibilities:

• Responsible for driving key metrics for incentive product operations in the EU region, including but not limited to user growth, localization, content expansion, and user experience;
• Track and analyze regional campaign data to assess the quality and effectiveness of incentive campaigns. Deeply understand user needs and preferences by translating metric fluctuations into localized insights to inform and optimize product team strategies.
• Execute/Implement a marketing strategy to drive user growth uplift. This will involve leveraging a diverse range of channels such as partnerships, go-to-market initiatives, influencer marketing, SMS campaigns, paid advertising, OOH, and more;
• Work closely and collaboratively with product managers, data delivery teams, XFN stakeholders, and regional teams to achieve ambitious targets and ensure alignment across all departments;
• Closely manage regional user feedback for incentive campaigns, taking swift action when necessary. Document and analyse feedback cases to identify trends and continuously improve user experience.

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Qualifications:

• Minimum Qualifications

• Knowledge of the EU market is essential. Ideally, with previous working knowledge in the market and familiarity with local preferences.

• A bachelor's degree or above, as well as knowledge in fields such as Product Operations, Marketing, Content Strategy, or a related discipline.

• 3+ years of proven experience in the tech industry, with a focus on areas like content creation, product operations, incentive growth, marketing, digital marketing, or related fields.

• Strong analytical skills with the ability to interpret data, identify trends and communicate insights effectively. Experience in project management and data analysis tools is preferred.

• Preferred Qualifications

• Proven ability to work collaboratively with multiple international stakeholders across various business units;

• Familiar with user acquisition strategies and popular social media platforms, including but not limited to Tik Tok

• Team player, goal-oriented, ready to embrace change and challenges, able to work in a global team efficiently

Client-provided location(s): London, United Kingdom

Job ID: Tik Tok-7554065210282330375

Employment Type: OTHER

Posted: 2025-09-30T20:40:38
Apply on company site

Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA
• Life Insurance
• Fitness Subsidies
• Short-Term Disability
• Long-Term Disability
• On-Site Gym
• Mental Health Benefits
• Virtual Fitness Classes

Parental Benefits

• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources

Work Flexibility

• Flexible Work Hours
• Hybrid Work Opportunities

Office Life and Perks

• Casual Dress
• Snacks
• Pet-friendly Office
• Happy Hours
• Some Meals Provided
• Company Outings
• On-Site Cafeteria
• Holiday Events

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Company Equity

Professional Development

• Promote From Within
• Access to Online Courses
• Leadership Training Program
• Associate or Rotational Training Program
• Mentor Program

Diversity and Inclusion

• Diversity, Equity, and Inclusion Program
• Employee Resource Groups (ERG)

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