해당 포지션 1년 계약직 입니다.

Job Purpose:

This position assumes responsibilities of managing the development of F&BP e-business in particular chanel.com by : setting up a clear roadmap to accelerate the sales development of an existing platform & identify new opportunities - building strong & long term partnerships with operators to get analytics and customer data - building a winning mindset across different departments (Marketing, CX, Media & Digital Communication, E-logistics and CCC teams in the head office as well as POS retail staff in charge of e-business operations) - working in close collaboration with Global teams to develop new initiatives and relevant assets – planning & monitoring budget of chanel.com activities – planning & execution by understanding of external touchpoints and customer journey for acceleration not only business figures but also customer data acquisition and utilization

Key Responsibilities:

• Planning Chanel.com budget & sales, campaign roll-out plan

• Build up insight of brand online customer, propose digital marketing strategy to division & corporate team based on chanel.com analysis

• Analyze chanel.com site customer behavior by using analytics tools

• Communicate with Global team about chanel.com performance and campaign plan

• Preparing evolution phase for chanel.com boost up & omni channel activation

• Work closely with the local marketing, media & digital communication team for successful campaign orchestration

• Collaborate with CX team to set up chanel.com member acquisition and retention plan, reduce bouncing rate and increase the number revisits/repurchasing

• Monitor the data to plan on segmentation and set the target to engage with chanel.com customers

• Communicate with chanel.com PMO to manage the .com roadmap & UX/UI AB test

Role Specifications:

Academic / Professional Qualification

• University graduate (or equivalent)

Work Experience

• +3 year experience in brand owned E-commerce (luxury/beauty/online platform)

• Hands-on experience and familiar with Digital Marketing

• Experience working with cross-functional & Regional/Global teams

Required Competencies

• Strong business analysis and problem-solving skill

• Leadership skill / ability to lead and deliver result in a competitive, fast-evolving environment

• Digital mindset and online customer behavior understanding

• Excellent communication skill both written and verbal

• Computer / digital literacy (MS Office, on-line business/communication)

• Professional command of written and spoken English

Key Interactions / Stakeholders:

Internal

Local: Marketing, Media & Digital Communication, CX, E-logistics and CCC

Global: Regional E-business, Global Digital Marketing

External

Digital agencies