Amazon Advertising is seeking a strategic leader to transform our approach to partner commercial frameworks and incentives across our global organization. This individual will centralize and optimize our global incentive landscape for our partners organization. The role requires a data-driven approach to analyze and ascribe value to our complete partnership offering - from cash incentives and fee structures to technical resources, service layers, and advertiser benefits that roll up to partner agreements. You will architect a comprehensive commercial strategy that consolidates visibility into all forms of partner investment, establishes consistent frameworks for evaluating and allocating resources, quantifies the full value of Amazon's partner benefits, and drives efficiency while maximizing ROI across our investments in Big 6, independent agencies, and tech partners. This unique position offers an exceptional opportunity to shape the future of Amazon Ads' partner ecosystem through strategic framework development, value-based commercial modeling, and data-driven investment decisions that accelerate growth and innovation.

Key job responsibilities

Strategic Framework Development:

Design comprehensive incentive frameworks combining cash and non-cash strategic levers
Establish consistent evaluation criteria across partner segments (Big 6, independent agency, and tech partners)
Lead competitive landscape analysis to ensure market-leading offerings

Program Management & Operations:

Develop consolidated view of all incentive programs across Amazon Ads
Drive end-to-end financial governance with Finance teams
Establish program criteria and streamline approval processes

Cross-functional Leadership
Work closely with Finance, Agency & Partner Development teams, Solution Architects, Product, Marketing and Sales GTM teams
Align technical enablement with commercial incentives
Coordinate with Sales leadership and Marketing on strategic priorities

Analytics & Optimization:

Conduct regular utilization analysis of incentive effectiveness
Develop ROI measurement frameworks
Lead data-driven investment decisions
Build predictive models for partner growth potential

Basic Qualifications

• 10+ years of building and leading large teams and working in matrixed operating structures experience
• Knowledge of distribution networks and channel P&Ls
• Bachelor's degree or equivalent
• Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
• Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
• Experience negotiating VP-level contracts with channel partners and agencies

Preferred Qualifications

• 10+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 213,000.00 - 288,200.00 USD annually
USA, WA, Seattle - 193,700.00 - 262,000.00 USD annually