Amazon’s Prime Video is a premium entertainment service that offers customers the greatest choice in what to watch from popular Prime Original Movies and TV shows such as The Summer I Turned Pretty, The Boys, or Fallout to TV shows that are exclusively available for Prime members in each country such as Mentiras, Culpa Mia and LOL, and live sports including Thursday Night Football in the US, the NHL in Canada, Copa do Brasil in Brasil, or NBA globally. Beyond this content exclusivity, Prime Video also offers to Non-Prime and Prime customers access to free ad-supported programming like the Hallmark channel and hundreds of add-on subscription channels like Fox One, Paramount+, AppleTV+, MAX and Universal+. Prime Video is at the forefront of the entertainment industry and growing fast, available in more than 240 countries and territories worldwide. We work in a dynamic and exciting environment where innovation on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, then this is where you begin the journey.

Prime Video seeks a Product Marketing Manager to drive customer lifecycle marketing execution across Prime Video's in-app and out-of-app marketing channels. This role will own end-to-end campaign implementation, from creative development through measurement and reporting, while building AI-powered tools to accelerate execution velocity. The ideal candidate combines hands-on execution skills with technical aptitude and a bias for action.

Key job responsibilities

Campaign Execution & Management:

Execute customer lifecycle marketing campaigns directly across owned marketing touchpoints (in-app placements, outbound) and coordinating with the paid team to execute campaigns. in paid channels. Manage campaign setup, configuration, and deployment to ensure timely and accurate delivery across all touchpoints.

Cross-Functional Creative Partnership:

Partner with Creative teams to build and adapt marketing assets for experiments across multiple touchpoints (outbound, in-app) and surfaces (living room device, mobile, desktop). Translate experiment requirements into clear creative briefs and ensure assets meet technical specifications for each channel.

AI Tooling Development:

Build AI-powered tools to increase execution velocity and compress manual timelines. Leverage Amazon platforms to create orchestration tools that automate repetitive tasks and accelerate campaign deployment.

End-to-End Program Ownership:

Own detailed implementation plans with workback schedules for experiments. Set up and configure measurement capabilities. Write creative briefs that clearly communicate experiment objectives and requirements. Collect, organize, and report initial data from experiments to inform decision-making.

About the team
The Prime Video Customer Lifecycle Team focuses on optimizing customer engagement and retention throughout the Prime Video customer journey. The team runs experiments across multiple touchpoints to understand what drives customer behavior and builds scalable solutions to improve the customer experience.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience with in app messaging and mobile marketing platforms (Braze, Iterable, Lean Plum, Swrve, Adobe, Localytics etc.)
• Experience with A/B or multivariate testing
• Experience managing multiple projects, prioritizing, planning, and managing time
• Experience with product marketing, lifecycle marketing, or growth marketing

Preferred Qualifications

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with marketing automation platforms and campaign management tools
• Experience building or implementing AI-powered workflow tools
• Experience in entertainment, streaming, or subscription businesses

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 109,100.00 - 160,000.00 USD annually
USA, NY, New York - 120,000.00 - 179,600.00 USD annually
USA, WA, SEATTLE - 109,100.00 - 160,000.00 USD annually