Amazon Leo is Amazon’s low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable connectivity.

We are seeking a Sr. Website Program Manager to lead Amazon Leo's marketing website operations world-wide and serve as the critical bridge between partner teams. This role requires a strong program manager who can orchestrate complex, multi-stakeholder initiatives, drive alignment across diverse teams, and confidently advocate for data-driven decisions with leadership. You will own end-to-end program management for website initiatives while serving as the SME for optimizing marketing content and navigation that drives performance and conversion.

Key job responsibilities

• Cross-Functional Program Leadership & Stakeholder Management

• Serve as the primary liaison and program orchestrator between UX, Engineering, Product, Media, Marketing, Creative, and external creative agencies.

• Lead cross-functional planning sessions and drive alignment on priorities, timelines, and resource allocation across multiple stakeholder groups

• Establish and maintain strong working relationships with technical and non-technical partners; demonstrate executive presence in meetings with ability to influence and drive decisions

• Proactively identify and resolve conflicts between competing priorities; escalate issues with clear, data-backed recommendations

• Review Cycle & Governance Management

• Design and manage structured review cycles that accommodate multiple stakeholders and leadership voices while maintaining project momentum

• Facilitate efficient decision-making processes across diverse teams with competing perspectives

• Create and maintain clear documentation of decisions, action items, and accountability across all review stages

• Manage stakeholder expectations and communicate trade-offs effectively when balancing quality, speed, and scope

• Website Content Program Management

• Oversee website content management and maintenance, content publishing, and workflow optimization to support business objectives and user experience

• Drive efforts to simplify content quality processes and automation needs for content review

• Work with global teams to ensure content parity across locales; design and execute language translation processes for website content

• Manage multiple content production needs gracefully and balance contending priorities in a rapidly changing environment

• Data-Driven Strategy & Performance Advocacy

• Develop and execute data-driven global SEO content strategies to maximize business impact

• Use data and analytics to inform recommendations and defend positions in stakeholder discussions

• Track and analyze content and SEO performance; translate insights into actionable recommendations for leadership

• Execute A/B experimentation on marketing content and customer journey, present findings with clear business implications

• Technical Collaboration & Implementation

• Collaborate with product and engineering teams to enhance website functionality, manage multilingual content, and ensure compliance with web standards

• Translate business requirements into technical specifications for engineering teams

• Create detailed requirements, system documentation, and user guides; perform user acceptance testing

• Guide and partner with marketers and agencies on global SEO optimizations and strategy

• Campaign & Launch Coordination

• Support awareness and acquisition campaigns through website activations to ensure timely rollout

• Manage website taxonomy, content structure, and tagging; optimize landing pages for branding and user experience

• Review/edit content in the content management system for writing, brand, and web standards

• Apply continuous improvement methodologies to analyze and understand existing processes and workflows

Export Control Requirement:

Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Basic Qualifications

• Experience building, executing and scaling cross functional marketing programs
• 5+ years of professional program management or technical program management experience leading cross-functional initiatives
• Demonstrated ability to influence and drive alignment across diverse stakeholder groups including engineering, product, marketing, and creative teams
• Proven track record of managing complex review cycles with multiple decision-makers and leadership stakeholders
• Strong executive presence with ability to confidently present data-driven recommendations and push back on requests when appropriate
• Experience using data and metrics to drive improvements and inform strategic decisions
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience developing and executing campaigns across a multitude of time zones and languages
• Proven experience in website content administration

Preferred Qualifications

• Familiarity with content management systems (CMS) and basic HTML/CSS; experience using Adobe Experience Manager (AEM)
• Knowledge of content quality processes and best practices
• In-depth knowledge of SEO principles, techniques, and best practices—including international SEO
• Proficiency in using SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools
• Ability to translate feature requests into technical specifications
• Experience managing relationships with external agencies and vendors
• Demonstrated ability to simplify complex processes and drive operational efficiency
• Track record of successfully navigating ambiguity and driving programs forward in fast-paced environments
• Experience facilitating meetings and workshops with senior leadership
• Strong written and verbal communication skills with ability to tailor messaging for technical and non-technical audiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Redmond - 118,200.00 - 160,000.00 USD annually