The Content Strategist is responsible for developing and executing comprehensive content strategies that guide customers through a cohesive AWS narrative across every touchpoint of their journey. This role will use our standardized messaging hierarchy to ensure strategic alignment between messaging, audience needs, and business objectives while maintaining consistency in brand voice and customer experience. While the Content Strategist does not own creation of the messaging within the content, they do drive the strategic vision that informs content creators on how best to deliver consistent, personalized, content experiences that educate, engage, and empower customers to make informed decisions.
With a focus on audience engagement and driving consistent storytelling and messaging, the Content Strategist's key responsibilities include conducting audience and content audits, creating content strategies and lifecycle calendars, overseeing content creation (though not necessarily producing it), and analyzing content performance metrics to inform continuous improvement. The role involves collaborating with Content Studio, Digital Strategy, Campaign teams, and subject matter experts to deliver compelling, high-quality content across various platforms and formats while ensuring strategic direction and messaging is consistently executed with each content piece—whether blogs, infographics, or videos, etc. —to strengthen brand voice and tell a cohesive narrative to all decision makers and influencers in the buying process. Additionally, the Content Strategist partners with the Channels team, Digital Strategists, and Content Studio to determine optimal content formats that maximize customer engagement based on persona, customer journey stage, and content placement.

• Key job responsibilities

• Develop and execute overarching content strategies aligned with AWS goals and target audiences

• Conduct thorough audience and content audits to inform strategy

• Create and manage content calendars and information architecture

• Oversee content creation across various formats (blogs, infographics, videos, etc.)

• Optimize content for SEO and multi-platform distribution

• Analyze performance metrics and recommend improvements

• Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc) to drive alignment across execution touchpoints.

• Ensure brand and messaging consistency across all content

• Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty

• Objectives

• Elevate AWS's content strategy to strengthen brand voice, and a consistent narrative across the customer journey to improve audience engagement

• Ensure seamless execution of strategic direction across all content pieces

• Contribute to measurable results in terms of influencing lead generation, solution adoption, and customer loyalty

• Establish AWS as a thought leader through compelling, high-quality content

• A day in the life

• Own the end-to-end content calendar from ideation to publication

• Guide content creators and designers in producing various content formats

• Identify trends, content gaps, and audience preferences

• Collaborate with data and analytics teams to develop and study KPIs

• Work with peer teams to ensure SEO optimization and user-friendly formats

• Stay updated on industry trends and algorithm changes affecting content marketing

• Manage relationships with internal and external subject matter experts and influencers

About the team
The Content Strategy team is part of the Customer Experience organization within the Integrated Demand Center. We partner closely with the Digital Strategy team to design and deliver engaging customer experiences throughout the buyer's journey as customers explore AWS solutions to address their business challenges—from AI and data analytics to migration and beyond.

Our team embeds Content Strategists across all Integrated Demand Programs (IDPs) and event workstreams to ensure the right content reaches the right audience at the optimal stage of their journey, creating meaningful touchpoints that guide customers toward solutions that meet their needs.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

• Experience communicating results to stakeholders
• Experience managing content development, and campaigns
• Experience guiding creative input, development and execution from concept to completion

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 137,900.00 - 186,500.00 USD annually
USA, NY, New York - 137,900.00 - 186,500.00 USD annually
USA, TX, Austin - 125,400.00 - 169,600.00 USD annually
USA, VA, Arlington - 125,400.00 - 169,600.00 USD annually