In this role, you will work with a select group of strategic partners to help the partners develop and deliver demand generation activities that enable partners to acquire new customers, retain and grow existing customers and deliver growth in revenue from AWS services. You will act as the primary marketing contact for these strategic partner(s), working extensively with stakeholders within the partner organization, AWS Partners and Sales units.

The ideal candidate will have creative marketing ideas; combined with extensive analytic and data-driven customer demand generation experience. Candidate will possess a business background, comfortable with executive engagement and able to communicate (written and oral) to both technical and non-technical audiences. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities. You will work closely with the partners and the partner sales team to identify specific customer segments and industry verticals to market to with a compelling joint value proposition for using AWS. A solid understanding of cloud architecture and the cloud landscape are critical to this role.

Key job responsibilities

• Key job responsibilities

• Creating and executing partner marketing strategies and plans for partner, in collaboration with Partner Managers/Business leaders with the goal of maximizing AWS revenue through these partners and to achieve revenue targets.

• Understanding processes and methodologies (funnel, BANT qualification etc.,) is one of the key requirements of the role.

• Understanding of the operational aspects of marketing, including strategic marketing plan development, management of marketing budget(s), creation of collaterals including joint content, customer references.

• Implementing methods to track and evaluate the impact of partner marketing funding on our business and reporting the results. This includes driving lead management, ROI analysis and reporting of both partner and AWS driven marketing activity.

• Incorporating AWS solutions within the partners go-to-market model; integrating AWS products and services within the partners solutions

• Facilitating partner development and marketing enablement initiatives that accelerate the partner’s ability to effectively position and sell AWS solutions (integrated campaign development and deployment, lunch and learns, webcasts, partner communications, road shows, partner sales success stories, battle cards, etc.). Achieving marketing readiness is a key deliverable of this role.

• Coordinating regional within Field Marketing teams to scale field/channel marketing efforts through joint engagements with select partner(s).

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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