Skill required: Marketing Operations

• Campaign Management

Designation: Campaign Management Analyst

Qualifications: Any Graduation **Years of Experience:**3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?**In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results.**What are we looking for? ? Individual will be responsible to manage Multichannel campaign requests received via email/OC.
? Manage end-to-end Multi channel campaign process (email and SMS)
? Individual is needed to complete tasks (deploy emails, generate distribution list, create workflows, create test data, test workflow end to end) on time and error-free.
? Ensure progress, issues and agreements are properly documented and acted upon.
? Ensure all quality standards are met.
? Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool

? Individual will be responsible to manage Multichannel campaign requests received via email/OC.
? Manage end-to-end Multi channel campaign process (email and SMS)
? Individual is needed to complete tasks (deploy emails, generate distribution list, create workflows, create test data, test workflow end to end) on time and error-free.
? Ensure progress, issues and agreements are properly documented and acted upon.
? Ensure all quality standards are met.
? Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool Roles and Responsibilities: ? Candidate should be a graduate.
? Minimum 2 years’ experience in Campaign Management required.
? Strong verbal and written communication skills.
? Able to work in a highly dynamic environment and able to multi-task.
? Intimate knowledge of Campaign Management Best Practices and trends.
? Impeccable time management and multitask ability.
? Detailed knowledge of campaign lifecycle (Adobe, SFMC etc).
? Mandatory experience in creating complex CRM workflows in SFMC and list generation.
? Experience on other email delivery applications: Dream, Exact Target, Marketo, Eloqua, Responsys, Mandatory if they don’t have SFMC – high proficiency.
? Mandatory knowledge of HTML, SQL and JS desirable.
? SFMC certification preferred.
? Understanding of customer targeting and its implementation in campaigns – good to have.

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

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