Skill required: Marketing Operations

• Campaign Management

Designation: Marketing Engagement Specialist

Qualifications: Any Graduation **Years of Experience:**7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?**The B2B Lead supports the execution of marketing strategies for B2B business segments. This role assists in developing and managing marketing campaigns, collaborating with cross-functional teams, and ensuring marketing efforts align with business objectives to drive customer acquisition and retention.**What are we looking for?

Technical Skills:

• Knowledge of B2B marketing strategies, CRM tools (e.g., Salesforce), and data analytics platforms.
• Basic proficiency in digital marketing techniques and campaign execution.
• Familiarity with market research tools and competitive analysis.
  Competencies:
• Strong organizational skills with attention to detail.
• Analytical mindset with the ability to interpret data and provide insights.
• Effective communication and collaboration skills to work across teams.
• Adaptability to evolving market conditions and business needs.

Experience & Education:

Experience:

• 4-6 years of experience in B2B marketing, product marketing, or a related field.
• Experience supporting marketing campaigns and working cross-functionally.

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field. Roles and Responsibilities: • Assist in the development and execution of B2B marketing strategies, campaigns, and programs.
• Support collaboration between sales, product, and customer teams to ensure marketing efforts align with business goals.
• Help implement targeted marketing initiatives to drive customer acquisition, retention, and engagement.
• Conduct research on market trends, customer insights, and competitive intelligence to inform marketing activities.
• Monitor and report on the performance of marketing campaigns, providing recommendations for improvement.
• Assist in budget tracking and resource allocation for marketing initiatives.

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.