Skill required: Marketing Operations

• Campaign Management

Designation: Bus & Technology Delivery Analyst

Qualifications: Any Graduation **Years of Experience:**3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results.
The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.What are we looking for? 2–4 years in mobile app monetization, SDK integration, or technical ad-ops / support environment

Proven troubleshooting experience using Android Studio / Xcode, Logcat, Charles / Proxyman, and Chrome DevTools

Familiarity with Google Mobile Ads SDK and mediation setup

Working knowledge of Google Workspace (Docs, Sheets, Slides, Gmail)

Basic understanding of HTML & JavaScript for tag / signal validation

Preferred Skills:

Hands-on with Ad Mob or in-app platforms such as App Lovin MAX, iron Source, Unity Ads, Mo Pub/FAN, or DV360

Experience integrating Google Bidding & third-party Open Bidding adapters (Meta, Unity, App Lovin, In Mobi, etc.)

Understanding of programmatic concepts: real-time bidding (RTB), ad verification, brand safety, viewability, COPPA & GDPR compliance
Strong customer empathy and chat/email etiquette

Clear, concise writing adaptable to developer audience

Critical thinker who can follow troubleshooting flows and know when to dig deeper

Fast learner, able to absorb product & policy changes quickly

Comfortable in a rapidly changing environment and multicultural setting Roles and Responsibilities: Validate Google Mobile Ads SDK integration and ensure latest versions are in use

Enable Google Bidding; import, test and certify third-party Open Bidding adapters

Configure mediation waterfalls as fallback and verify eCPM floors & placement mapping

Run test ads, capture logs/screens, and document root cause & fixes

Review ad unit structure, key/values, COPPA/GDPR flags, and policy compliance before go-live

Debug creative-render, latency, or yield issues via Ad Mob console, GAM, and network traces

Educate developers on best-practice placements and simple revenue levers

Maintain case notes and escalate edge cases to Implementation Lead / Google BSS as needed

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

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